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Exit Strategies: Personal Vision & Financial Planning

The most critical first step in an exit or transition plan is to develop a financial plan and personal vision of what your life will look like post-business.

DRiV’s Jeff Koviak: Strategies for a Changing Aftermarket

A grad of Northwood University, Koviak delves into his career and how he’s grown with the changes at Tenneco and DRiV over the years.

3 Strategies to Improve Your Insurance Protection

If you’re looking to improve your shop operations and set yourself up for success in 2024, remember these three insurance strategies.

Four Top Paid Search Strategies for Collision Shops

Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for collision shops — and which don’t. Here are his key takeaways on why shops should advertise and the four top strategies for pay-per-click marketing. Strategy 1 – Have a Great Presence Online!Your website is more than a

Put the Shine on Your Collision Shop With These Proven Paid Search Strategies

Learn the importance of certifications for your shop and how they can play a role in your Pay-Per-Click (PPC) marketing program! PPC marketing promotes your business through digital ads targeted to your local area and there are many ways to run paid advertisements online, including paid search for search engines, or display ads for Facebook.

Survival Strategies for the Independent Auto Body Shop

I don’t want to sell my shop, and my type of shop is not the kind a consolidator would buy anyhow. How do I push forward?

Online Marketing Strategies for your Collision Shop

Want more money in the bank? Then you need more cars in your bays! After an accident occurs, people search online for a paint and body repair shop. If your business is not easily found online, then your phone will not be ringing. Attend this free webinar to learn how to properly market your collision

4 Strategies for a Successful Business

Shops looking to grow and thrive need to connect with customers, not just for their next collision repair but also to become the business they, their family and friends see as the one they trust above all others.

Strategies for Engaging with Your Customers Online

If you hope to have a relationship with a prospect that doesn’t come to you via a DRP referral, you need to somehow capture their attention. The answer is marketing and branding online.

AASP/NJ Members Learn Marketing Strategies from B2B Automotive

Earlier this month, AASP/NJ members and supporters were treated to an interactive and engaging presentation by nationally-known speaker Michelle Nelson of B2B Automotive on the important role marketing plays in running a successful business.