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BASF to Offer Celebrity Appearances, Color Training at NACE/CARS
7/23/2014

1954 Chevy “Cool-Air” Bel-Air, designed by Chip Foose for Wes Rydell, will be featured in the BASF booth.
1954 Chevy “Cool-Air” Bel-Air, designed by Chip Foose for Wes Rydell, will be featured in the BASF booth.
BASF Automotive Refinish will exhibit and present its latest products and processes at the 2014 International Autobody Congress and Exposition Expo & Conference (NACE/CARS) from July 30 through Aug. 2 at the Cobo Center in Detroit.
 
The company will also host autograph sessions on July 31 from 2:30 to 4 p.m. and Aug. 1 from 10:30 to 11:45 a.m. with the star of Overhaulin’ and owner of Foose Design, Chip Foose. A restyled Wes Rydell 1954 Chevy “Cool Air” Bel-Air from Foose painted in BASF’s Glasurit 90-Line will be on display at the BASF booth (no. 18008).
 
In addition, Foose will conduct a paint demonstration with BASF Glasurit 90-Line on Friday, Aug. 1 at noon in the Cobo Center.
 
As part of the conference program, Hans Kempf, training manager from BASF, will discuss Advanced Color Adjustment Tools and Techniques on Friday, Aug. 1. BASF will also sponsor the Collision Repair Executive Symposium (CRES), held on Friday, Aug. 1 during the expo.
 
“Collision repair shops always strive to meet top levels of quality and service to retain customers, while also maximizing their output and profitability,” said Vitor Margaronis, marketing director, BASF Coatings Solutions. “BASF helps them achieve these goals with customized support solutions, including process improvement assistance, shop training, leading color technology and productivity tools.”


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