Word is there’s a body shop owner with a pilot’s license who flies around towing a banner with the name and phone number of his body shop. Kooky? Definitely. Effective? We have no idea.
Perhaps you’ve used a more effective but equally original marketing tactic. If you have, we’d love to hear about it. Tell your story by contacting Editor Jason Stahl at (330) 670-1234 ext. 226 or
jstahl@babcox.com. The most original ideas (that have actually been used with success) will be featured in an upcoming article in
BodyShop Business.