Ford Customer Service Division (FCSD) has updated the offerings on each of its two competitive parts initiatives – the Collision Parts Truckload Program and the “Steel the Sale” program, the company said.

Thirty-seven new parts — all with significant list-price reductions — are now available on Ford’s popular Truckload program, including wheels, radiators, exterior lighting, mirrors, steel bumpers, isolators, fascias, one valance, a bracket and a grill opening reinforcement.

“Steel the Sale,” which targets Ford’s most competitive sheet metal parts — hoods, fenders and tailgates — has seen the list price of its 54 program parts trimmed by an average of 3.6 percent, allowing dealers to more effectively compete with the imitation crash parts in the market. It’s the second price reduction on those parts in the last 10 months. Ford launched the program in July 2008, by cutting the list prices to within 10 percent of average aftermarket list.

“Both programs offer repairers and insurers the ability to provide our customers — Ford vehicle owners — with the genuine parts needed for a complete and safe repair at a competitive price,” said George Gilbert, manager of both FCSD part programs.

To achieve its competitiveness in the market, the Ford Truckload program utilizes reduced packaging costs, in combination with discounted list prices, and passes the savings on to collision repair shops that purchase the parts from participating Ford and Lincoln Mercury dealers. It now includes more than 390 high-volume collision parts covering more than a dozen party types.

For more information on FCSD’s Truckload and “Steel the Sale” programs, or for a list of the parts currently available on either, contact your local Ford or Lincoln Mercury collision parts wholesaling dealer or the Ford Collision Parts Hotline at cphelp@ford.com.