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Shop Websites: Building One Isn't Enough

No "Field of Dreams" here: Collision repair facilities today must realize that having an effective online presence is as important to their long-term success as any other facet of their business.

1/13/2012 By Mark J. Claypool

Obtaining Your Body Shop Website's Domain Name

A website domain name broker offers to sell you CollisionCenters.com. What should you do? I say pass. Don't fall for these brokers' tactics. Save a lot of money by registering your own!

9/30/2011 10:35:15 AM By Mark J. Claypool

Pro-Customer Advertising: Don't Be Afraid

Center your advertising around the "pro-customer" concept and you'll stand out from other shops. Why? Because nobody - absolutely nobody - is going to follow you.

9/14/2011 By Shane Bernard

20 Tips for Better Customer Service

A recent run-in with bad customer service gave me the idea to come up with my own personal “Top 20 Tips on Improving Your Customer Service.” Look, we’re all customers. Even you as a business owner are ...

7/7/2011 1:56:26 PM By Jason Stahl

DETOURS: The Ultimate Tailgater

With as popular as tailgating seems to be these days, Doug Kielian, who owns Auto Kraft Body & Paint, Inc., and DSK Auto Products in Lincoln, Neb., thought he could put the rear end of a crashed pick-up to good use in a parki...

6/7/2011 By Jason Stahl

Back to Basics: Customer Service

Is there anyone more important in a collision repair facility than a customer? No - which is why you have to do a better job of focusing on managing the customer's experience, not just the repair.

4/4/2011 By Hank Nunn

The Fickle Pickle

I would like to start off this month with a quirky and unsettling statement: “Customers are fickle.” There. I said it. To some, that may seem obvious. Others probably haven’t thought much about it. Fo...

3/7/2011 8:56:20 AM By Scott Shriber

What's in a Card?

Who can forget the scene in “American Psycho” when the yuppie businessmen are comparing business cards: BATEMAN: “New card. What do you think?” MCDERMOTT: “Very nice. Look at that....

2/4/2011 10:59:04 AM By Jason Stahl

Banish Bottom-Line Business

Businesses that focus solely on the bottom line usually produce bad customer experiences. Understand what makes customers smile – and show honesty and integrity – and you'll be rewarded.

12/3/2010 10:37:21 AM By Lee Amaradio Jr

Back to Basics: Selling

In a collision repair center, the most important activity is selling. Yet many of us don't have a favorable view of salespeople so are reluctant to act like one and sell the job. But sell well and you’ll create your own sales...

12/3/2010 By Hank Nunn

Collision Repair Customer Profiling

In order to develop profitable relationships with your customers, you need to be an expert in dealing with their different personalities.

12/3/2010 By Jeanne Silver

Customer Service: Getting Back to Basics

Ball position, check. Feet and shoulders square to target line, check. Grip neutral, check. Hands slightly pressed forward, check. Muscles relaxed, check. Lock and load. Anyone who’s a golfer will recognize this che...

10/25/2010 8:16:33 AM By Jason Stahl

Back to Basics: Body Shop Marketing

The term 'marketing' is poorly understood in the collision repair industry, yet it’s the most important activity in a body shop. Here’s the true definition of it and how to maximize its effectiveness. Part 1 of a 6-part se...

10/25/2010 By Hank Nunn

Why the Customer is King

BSB Publisher Scott Shriber finds inspiration in a fast-food window.

10/25/2010 By Scott Shriber

BUSINESS FEATURE: How Do Customers Choose Your Body Shop?

There are many factors that come into play when it comes time for a consumer to select a collision repair facility. Do an honest assessment of how you compare with other shops, and you’ll be well on your way to knowing whethe...

9/29/2010 By Mark J. Claypool

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BodyShop Business is the ultimate information source for the collision repair industry. BodyShop Business is dedicated to empowering shop owners with the knowledge they need to run successful businesses. BSB provides not only business management information and market trend analysis but also technical content, breaking news and the latest products for collision repairers. We're committed to helping collision repair shop owners improve their efficiency, profitability and repair quality.