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BUSINESS EDITORIAL - Marketing
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Currently showing items 1 to 12 of 12
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Who's the Wolf?
6/5/2008
I’m sure many of you saw the article on our Web site in “Breaking News” about the American Insurance Association calling auto repair anti-steering legislation a “wolf in sheep’s clothing.&...
Ditch Your One-Dimensional Ways: Diversification
10/1/2007
Body shops are a one-dimensional business in a multi-dimensional world. It’s like walking into a 50,000-square-foot Wal-Mart to find they only sell poinsettias! Think about how illogical that is: a 50,000-square-foot...
Get Your Message Heard: Executing an Effective Marketing Plan
7/1/2007
So, you want to advertise your business. Increase your sales. Create more customer loyalty. You say you have a shop that needs to stay busy.
Then obviously you need a course in Marketing 101.
I’ve been com...
Market Your Difference
3/1/2007
A professional football player laying a ferocious hit on another is one way to get people thinking about “collision."
That’s what Angelo Papotto was banking on when he signed up for an advertising packa...
Market Like an Insurer
10/1/2006
The term “concierge” originally came from the title given to the person in a castle who held all the keys to the rooms. This person was called the “keeper of the keys” — or “co...
You CAN Create Customers
4/1/2004
Chuck, I can really appreciate your question. We're a shop that doesn't participate in any DRPs yet we've maintained a backlog of work of two to four weeks for the past 10 years and just opened up our second location.
I...
Fight Steering With Steering
11/1/2003
It's legal for insurers to tell consumers about preferred shop programs. Problem is, if you're not one of the shops on these programs, you likely won't get the work. Fight back by developing other sources of referrals that ...
How NOT to Repel Women
11/1/2003
They're women, hear them roar, gripe and complain as they drive off, never to return again – unless you learn how to market to them, make a good first impression and treat them right.
Women. You can't live with 'em, and y...
Getting Noticed: Choosing the Best Marketing Strategy to Attract More Cars
5/1/2003
Got cars?
Choosing the best marketing strategy to attract more cars to your shop requires endless trial and error –not to mention that experimenting with different promotional schemes to increase sales volume ...
Image is Everything
10/1/2002
Find a mirror, and take a good look. What do you see?
The real you - the honest business person who produces quality work, done right the first time, and who bills only for actual work done, parts purchased and materials u...
Cheap But Good: Advertising Ideas
8/1/2002
I've read dozens of articles about advertising and how to target and attract customers. Most of the ideas make sense. Things like sponsoring a little league team, a bowling team or a racecar at the local track are great ideas...
Signs of the Times: Mooresville Paint & Amp Bodyshop
2/1/2002
Since this father-daughter team began posting attention-grabbing signs in front of their shop, they've educated passing drivers and increased business.
"Crooked and Corrupt Insurance Adjusters Not Welcome In This Shop...
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