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Business Marketing

Facebook Business Page: Why You Need One and How to Do It Right

Facebook has become the wild new frontier of marketing - one you can't afford to ignore.

5/14/2012 By Mark J. Claypool

Body Shop Marketing: Driving Customers to Your Door

If you were to start a new shop today, what would you do to drive customers to your door?

4/5/2012 By Hank Nunn

Website Management: Redesign Revealed

Quality Auto Paint & Body's website goes from retro to modern and now includes their address in a prominent position and a "call to action" in the form of a "Request an Estimate" feature.

4/5/2012 By Mark J. Claypool

Are They Not Listening... Or Are We Not Talking?

Publisher Scott Shriber writes that in today's competitive environment, it's imperative that we communicate with both past and potential customers.

3/9/2012 By Scott Shriber

Web Management: How to Use Google Analytics Reports

Google Analytics lets you track your website's performance for free and will help you determine if you have any weaknesses that need to be addressed.

3/9/2012

Is Technology Killing Our Passion for Cars?

BSB Publisher Scott Shriber discusses those Generation Xers and Yers out there who consistently show that the automobile is losing ground to those pesky little devices known as cellphones.

2/3/2012 By Scott Shriber

Web Management: Keywords Are Key to Making Your Website Search-Friendly

Poor website design leads to poor search rankings. Here are some common mistakes.

2/3/2012 By Mark J. Claypool

Web Management: Building a Shop Website Isn't Enough

No "Field of Dreams" here: Collision repair facilities today must realize that having an effective online presence is as important to their long-term success as any other facet of their business.

1/13/2012 By Mark J. Claypool

Obtaining Your Body Shop Website's Domain Name

A website domain name broker offers to sell you CollisionCenters.com. What should you do? I say pass. Don't fall for these brokers' tactics. Save a lot of money by registering your own!

9/30/2011 10:35:15 AM By Mark J. Claypool

Pro-Customer Advertising: Don't Be Afraid

Center your advertising around the "pro-customer" concept and you'll stand out from other shops. Why? Because nobody - absolutely nobody - is going to follow you.

9/14/2011 By Shane Bernard

20 Tips for Better Customer Service

A recent run-in with bad customer service gave me the idea to come up with my own personal “Top 20 Tips on Improving Your Customer Service.” Look, we’re all customers. Even you as a business owner are ...

7/7/2011 1:56:26 PM By Jason Stahl

DETOURS: The Ultimate Tailgater

With as popular as tailgating seems to be these days, Doug Kielian, who owns Auto Kraft Body & Paint, Inc., and DSK Auto Products in Lincoln, Neb., thought he could put the rear end of a crashed pick-up to good use in a parki...

6/7/2011 By Jason Stahl

Back to Basics: Customer Service

Is there anyone more important in a collision repair facility than a customer? No - which is why you have to do a better job of focusing on managing the customer's experience, not just the repair.

4/4/2011 By Hank Nunn

The Fickle Pickle

I would like to start off this month with a quirky and unsettling statement: “Customers are fickle.” There. I said it. To some, that may seem obvious. Others probably haven’t thought much about it. Fo...

3/7/2011 8:56:20 AM By Scott Shriber

What's in a Card?

Who can forget the scene in “American Psycho” when the yuppie businessmen are comparing business cards: BATEMAN: “New card. What do you think?” MCDERMOTT: “Very nice. Look at that....

2/4/2011 10:59:04 AM By Jason Stahl

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BodyShop Business is the ultimate information source for the collision repair industry. BodyShop Business is dedicated to empowering shop owners with the knowledge they need to run successful businesses. BSB provides not only business management information and market trend analysis but also technical content, breaking news and the latest products for collision repairers. We're committed to helping collision repair shop owners improve their efficiency, profitability and repair quality.