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Business Marketing

2013 Industry Profile

We surveyed body shop owners to put together a comprehensive report of where the industry is today.

5/6/2013 1:29:05 PM

Link Up on LinkedIn

Contributing editor Mark Claypool explains why LinkedIn is more than just a social networking platform.

5/6/2013 11:22:09 AM By Mark J. Claypool

Use Vine to Market Your Body Shop

Twitter's new Vine app creates short, looping videos that you can use to reach and retain customers.

4/10/2013 By Mark J. Claypool

What Twitter Can Do for Your Business

Forty-two percent of businesses have gotten sales through Twitter participation. It's time to 'follow' the crowd.

3/4/2013 9:23:46 AM By Mark J. Claypool

Using SEO to Score Page One on Google

A page one positioning in a search is crucial to your website's visibility.

2/5/2013 By Mark J. Claypool

Resolve to Market Your Business More in 2013

SEO Expert Mark Claypool shares tips on how to keep your website fresh and generating new business.

1/10/2013 By Mark J. Claypool

Shop Profile: Global Collision

By referring to customers as "patients" and offering them a "Ford to Ferrari" experience, Global Collision sets itself apart from the competition.

1/10/2013 By Gina Kuzmick

Is Yelp Making You Yell?

Some collision repairers claim they're being strong-armed by the consumer review website to advertise in order for their good reviews to appear up-front.

12/7/2012 By Mark J. Claypool

How to Make a Google+ Page for Your Business

Contributing Editor Mark Claypool gives step-by-step instructions on how to improve your shop's search engine rankings.

11/5/2012 By Mark J. Claypool

Is Google+ a Plus For Your Business?

Contributing Editor Mark Claypool gives an overview of this social media platform and how it can help your business.

10/5/2012 3:19:50 PM By Mark J. Claypool

Hunting for Web Traffic in Huntington

East End Body Shop redesigned its website and is getting paid off with higher traffic.

9/10/2012 By Mark J. Claypool

Surefire Marketing Tactics

Once you understand what marketing is, you can better formulate a strategy to take your market by storm.

8/10/2012 By Tony Nethery

Going Mobile with Your Website

Mark Claypool uses real-life examples of body shop websites to describe how to make them smartphone-friendly - and why it's important.

8/9/2012 By Mark J. Claypool

Get Fixed with Apps

With growing smartphone usage, some body shops are betting that mobile apps will be big business drivers of the future.

8/8/2012 By Curt Harler

What You Don't Know That You Don't Know About Your Website

Do you know who owns the copyright to your website or your domain name? Has someone copied your site? You'll be surprised at the answers.

7/13/2012 By Mark J. Claypool

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BodyShop Business is the ultimate information source for the collision repair industry. BodyShop Business is dedicated to empowering shop owners with the knowledge they need to run successful businesses. BSB provides not only business management information and market trend analysis but also technical content, breaking news and the latest products for collision repairers. We're committed to helping collision repair shop owners improve their efficiency, profitability and repair quality.