Mark Claypool, Author at BodyShop Business - Page 3 of 11
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Is Your Website STILL Not Mobile-Friendly?

For several years, I have preached about the importance of mobile-friendly websites. Now, Google has taken it to the next level, using the mobile view of your website to determine your mobile ranking. Here’s why that’s important.

What Facebook’s Data Breach Means for Collision Repair Shops

Facebook isn’t going anywhere. Some people have closed their Facebook accounts, but it’s a drop in the bucket when you consider more than 2 billion people use it.

Live from the NORTHEAST: Analyzing Your Auto Body Shop’s Website

During the NORTHEAST Show, my company, Optima Automotive, offered a free web presence analysis to many auto body shop owners who visited our booth. Here are some of the observations we made.

Pitfalls of Third-Party Review Sites (and What to Do About Them)

The reputation you’ve built for years can be torn down with a single poor online review. Here’s what you need to know about third-party review sites.

Google Rule Change: Disgruntled Employees Can’t Post Bad Reviews About Your Business Anymore

Without getting too deep into the weeds, I want to share a rapid-fire list of issues related to web presence management that have recently come to our attention and what you might need to know or do about them.

Auto Body Shops Shouldn’t Buy Yelp Ads

Given the failed pilot with our Midwest MSO, my opinion hasn’t changed: Claim your free Yelp listing, brand it, fill in all the information you can and manage your reviews.

2018 Resolutions for Your Body Shop’s Web Presence

Let’s revisit previous resolutions and make some new ones that will impact the long-term health, competitiveness and profitability of your business.

Web Presence Management: You’ve Got to be Yelping Me!

Yelp is very much a player in how people see businesses online, including yours. In fact, they’re a way bigger player than you think. Yelp cannot be ignored.

Web Presence Management: Beware of Online Thieves and Extortionists

There are robbers and extortionists, metaphorically speaking, who can hold you back, cost you too much and stand in the way of getting traffic to your website and brand exposure from your social media accounts.

Web Presence Management: The Good, the Bad and the Ugly

An in-depth analysis of a collision repairer’s website revealed some positive points and some opportunities for improvement.

Web Presence Management: Hot Stuff – Giving Your Business Brand a Voice

Potential customers for a body shop are turning to their mobile devices to get instant access to information about whatever they’re looking for.

Web Presence Management: SEO Revisited

Can people find your business online? What if they don’t know your shop by name? If they’re looking for a body shop online, will they be able to find you?