The Culture at Your Body Shop All Starts with You
Creating the right culture with happy employees who want to make your business a powerhouse starts with you.
Web Presence Management: Using Images to Convert Visitors to Customers
The human brain processes images 60,000 times faster than text, so you absolutely must put a lot of thought into the images you put on your home page.
Web Presence Management: Google Reviews Revisited
Google is king and, as such, we must truly tune in to the importance that Google – and the public – is placing on reviews.
Web Presence Management: How Do You Stack Up Online to Your Competitors?
Few businesses in our industry go the extra step to determine how they stack up online with their local competitors. Have you?
Web Presence Management: Save Some Lives By Joining in the Fight Against Distracted Driving
If you participate in a community outreach campaign – such as Optima Automotive’s teen drinking/texting and driving campaign – social media is a great way to promote it and generate positive PR in your marketplace.
Keys to Hiring the Right People
Slowing down the hiring process and bringing the right people on board can save body shops a lot of time and money.
Web Presence Management: Facebook Posting Do’s and Don’ts
Your Facebook page should be about brand awareness, and the best way to accomplish that is to post value-added content.
Web Presence Management: Be Found on ‘Google My Business’
Learn how to maximize your participation in “Google My Business” and you’ll increase your chances of getting more cars to fix!
Web Presence Management: 2017 Resolutions for Your Web Presence
Here’s my annual challenge to set New Year’s resolutions for your business and tackle some important issues related to your business’s overall web presence.
Web Presence Management: Aloha! The Tale of a New Business and Their Web Presence
A brand-new auto body shop based in Hawaii shares its experience with how important it is for a business to have an effective presence online.
Web Presence Management: The World Wide Web Turns 25
Today, according to the National Telecommunications & Information Administration, 75 percent of Americans go online, and 20 percent use only mobile technology to do so, and that’s doubled since 2013.
Web Presence Management: Online Reviews Matter… Only If You Care
Online reviews left by your customers and others have far more importance to you than you may think.
