Axalta Sponsors SCORE Baja 1000 Trophy Truck - BodyShop Business

Axalta Sponsors SCORE Baja 1000 Trophy Truck

Axalta has announced its sponsorship of the No. 86 Dodge, Geiser Bros.-built Trophy Truck to run in the 2018 SCORE Baja 1000 in November.

Axalta has announced its sponsorship of the No. 86 Dodge, Geiser Bros.-built Trophy Truck to run in the 2018 SCORE Baja 1000 in November. Veteran driver Joe Bacal will pilot the Axalta Trophy Truck, having won the SCORE Baja 1000 three times in his class. His success is well documented with two additional Class Championships in the SCORE Baja 500, and he is a two-time Stock Full Class Champion.

The fully-branded Trophy Truck was unveiled at the Off-Road Expo in Pomona, Calif., and sports a “Desert-Style” version of “Primary Colors,” a recognizable paint scheme frequently seen throughout many of the 14 Axalta-sponsored Motorsports Series around the world. The iconic, flashy neon colors are layered on a Cromax EZ blue basecoat to maximize “sparkle and pop” in the bright sun of the Mexican desert. The conditions of a grueling 1,000-mile race that begins and ends this year in Ensenada, Mexico, will not only test the drivers but all the components of a Trophy Truck.

“We are extremely excited to enter the off-road desert racing series in this year’s SCORE Baja 1000,” said Wade Robinson, managing director of Axalta Motorsports, Americas. “Our paint systems look great and are tough and durable … perfect for a race in the desert. There are perhaps no better proving grounds for our products, and no better way to express our passion for racing.”

Cromax EZ, a waterborne basecoat for refinish customers in North America, was chosen to paint the Trophy Truck for its exceptional finish, color capability and outstanding cycle time. And with a simple mixing procedure that requires just a single reducer and mix ratio across all formula types and environmental conditions, Cromax EZ is easy to mix, match and apply.

You May Also Like

NABC Donates Recycled Ride to Texas Veteran

The NABC, GEICO and Caliber Collision recently donated a refurbished vehicle to a deserving  Texas veteran.

The National Auto Body Council (NABC), along with GEICO and Caliber Collision, recently donated a refurbished vehicle to a deserving  Texas veteran via the NABC's Recycled Rides program.

The presentation took place at the Lone Star Changing and Saving Lives Golf Tournament at the Texas Star Golf Course. The 2018 Kia Soul was donated by GEICO, and the team at Caliber Collision Dallas fully refurbished the car.

Crash Champions Acquires Fender Mender Collision in Encinitas, Calif.

Crash Champions now operates a network of more than 100 locations across the state of California.

CAPA Elects New Members to Board of Directors and Technical Committee

The Certified Automotive Parts Association has announced the election of four members to its board of directors and three members to its technical committee.

Axalta Named 2023 General Motors Supplier of the Year

GM selects winners based on performance, innovation, cultural alignment with GM’s values and commitment to achieving GM’s ambitious goals.

Crash Champions Hosts Biannual Operations Leadership Conference

The three-day event featured presentations from Crash Champions Founder and CEO Matt Ebert, executive leadership, senior operations leaders and more.

Other Posts

Driven Brands Collision Buzz Podcast Wins Awards

The Collision Buzz podcast won two awards from the U.S. Podcast Association (USPA).

CIF Announces United Recyclers Group as Repeat Annual Donor

This marks U.R.G.’s fourth consecutive donation at the Urgent Care tier.

Salem Auto Body: Since the 1920s

Salem Auto Body is located down the road from Gallows Hill, where Bridget Bishop was hanged in 1692 as part of the Salem witch trials.

Classic Collision Adds New Location in Washington State

Classic Collision has announced the acquisition of Blue Sky Auto Body in Tacoma, Wash.