CARSTAR Auto Body Repair Experts announced it has named Christina Rivera as its newest area director of operations. In her new role, Rivera will provide operational direction to coach, counsel, and consult CARSTAR franchisees in the Northeast Region, encompassing Massachusetts, Connecticut, Philadelphia, New Jersey, Maryland and Virginia. Rivera will report to Melissa Miller, CARSTAR’s vice president of operations.
Rivera has worked in the collision repair industry since 1998. She brings with her a wealth of experience covering every aspect of running a quality collision repair shop. She has a proven record of success with systematic process implementation, identifying and correcting defects, KPIs, team building, estimating, consumer relations, partner development, employee training and maintaining leadership within the marketplace in terms of production facility operations.
Rivera worked most recently at RK Auto Group in Vineland, N.J. Before that, she held management positions at Admiral Auto Body in Mays Landing, N.J., Sterling Collision Centers in Philadelphia, and Interstate Collision & Towing in Philadelphia.
Rivera holds both I-CAR and ASE B6 certifications.