The Certified Collision Group (CCG) has announced the launch of its 1stCERTIFIED brand platform with 17 independent collision repair centers. The initial independently owned and operated affiliates are Blake’s Auto Body, LC Automotive Group and Pan American Collision.

CCG’s 1stCERTIFIED affiliates are OEM certification centric, ensuring that each facility possesses the equipment, training and skills necessary to meet or exceed industry repair standards. CCG states that both founding and future CCG affiliates are those who “consistently deliver verifiable, market-leading performance in repair quality, customer satisfaction, cycle time and loss of use management.”

CCG says it offers a cost-effective, B2B opportunity that creates significant competitive benefits for collision repairers with both proven performance track records and a strong commitment to the continued ownership and operation of their businesses.

“CCG offers high-performing collision repairers a viable, non-intrusive means of growing their businesses in the face of a rapidly consolidating industry,” said CCG Managing Director Thomas Adams. “CCG is committed to being a positive force in maintaining a more competitive marketplace, ensuring that consumers and insurers retain a sufficient number of high quality repair options. Given current industry dynamics and the value provided through 1stCERTIFIED branding, we anticipate rapid, but manageable, growth across the U.S.”

CCG member and founding affiliate Luis Alonso, CEO of Pan American Collision, added, “The opportunity to compete on a higher level is appealing to us as we continue to grow. We are very excited that we will be affiliated with only best-in-class operators who invest in the training and certifications necessary to consistently deliver market-leading repair quality to both consumers and our valued insurance partners.”