I’m baaaaaack! Welcome to Editor’s Notes 2.0, an online-only post written by BodyShop Business Editor Jason Stahl that will consist of rants, ravings and random thoughts on the collision repair industry. You know never when one will pop up, but when it does, you can be sure it will entertain, give you food for thought and possibly make you nuts. Enjoy!
It’s always interesting when I go to cocktail parties and people ask, “What do you do?” It’s kind of like when people talk about the weather, right? It’s just something to say to strike up a conversation and kill the awkwardness.
What I usually tell them is, “I write about body parts.” Ha ha. If they don’t look at me like I have two heads and slowly move away for more shrimp, I know I’ve got ‘em hooked.
“What do you mean?” they say.
“Collision,” I say.
“Collision? What’s that?”
“Oh, now I get it!”
Few people know what “collision” means, but they do understand auto body. That’s a good tip when you’re working on SEO and trying to get more business from web searches!
They usually then ask what all my job entails, and I get into that, but then ultimately I get into industry talk and try to educate them on things they probably don’t know. That’s when their eyes glaze over and they start looking around for an escape. Hey, they asked for it!
What do you tell people when they ask what you do? Drop me a line, I’d like to know! And now, back to my body parts…