GM Takes Shots at Ford F-150 in New Web Spots

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Body Repair

GM Takes Shots at Ford F-150 Pickup Truck in New Web Spots

Web spots featuring a grizzly bear and Howie Long aim to illustrate differences between the high-strength steel Chevy Silverado and the aluminum F-150.

BodyShop Business Staff Writers
By BodyShop Business Staff Writers
Published:
GM Web commercial.
GM Web commercial.

GM recently released a biting Web commercial in which it takes almost direct shots at Ford over the cost and speed of the automaker’s pickup truck repairs, USA Today reported.

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The Web spot, which could turn into a full-blown TV ad campaign in the future, features NFL broadcast personality Howie Long interviewing an expert about the costs of fixing the aluminum-bodied Ford F-150 truck.

GM claims in the ad that, following a simulated low-speed accident, it cost an average of $1,755 more and took an additional 34 days to fix the F-150 than its direct competitor, the Chevrolet Silverado, USA Today reports.

In another Web spot, GM releases a real-life, 700 lb. grizzly bear on a few men. They must choose between two cages for safety, one made of steel and one made of aluminum.

Click here to read the full story.

https://www.youtube.com/watch?v=tLFe8g7E2sc

Below is the grizzly bear GM Web commercial in connection with their current advertising campaign.

https://www.youtube.com/watch?v=vIC7Fw1rFF4

 

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Jason Stahl has 30 years of experience as an editor, and has been editor of BodyShop Business for the past 18 years. He currently is a gold pin member of the Collision Industry Conference. Jason, who hails from Cleveland, Ohio, earned a bachelor of arts degree in English from John Carroll University and started his career in journalism at a weekly newspaper, doing everything from delivering newspapers to selling advertising space to writing articles.
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The National Auto Body Council (NABC), along with GEICO and Caliber Collision, recently donated a refurbished vehicle to a deserving  Texas veteran via the NABC's Recycled Rides program.

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