With 845 million monthly active users, there’s a good chance that your potential customers are on Facebook. Many shops use Facebook fan pages to engage with their communities, and Clifton Heights, Pa.-based multi-shop operator (MSO) Keenan Auto Body is creating buzz among its fans with a jingle contest with a cash prize, says Keenan President and COO Michael LeVasseur.
Keenan Auto Body is looking to its Facebook community of almost 2,400 to come up with a catchy jingle to run as part of the MSO’s advertising campaign.
"This is a first for us," said Craig Camacho, Keenan Auto Body’s marketing director. "For the past six years, we have had a production company produce our storyline of TV commercials, but we felt this year was the year of change. Currently, we have almost 2,400 people who ‘Like’ Keenan Auto Body on Facebook, and we know there is a ton of talent out there."
Keenan is offering a first prize of $1,500 and a second prize of $500. The contest began on Thursday, Feb. 16 and ends on Tuesday, May 1, with the winner and runner-up being chosen and announced on Monday, May 21.
"This contest is wide open, and we have everyone involved including employees, friends, family and our Facebook community," said LeVasseur. "It should be a lot of fun, and we can’t wait to start receiving and listening to submission entries."
More information:
Keenan Auto Body Jingle Contest Page
"Like" BodyShop Business on Facebook. Check out the pages we "Like" to see what shops around the country are up to on Facebook.
