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New GM Genuine Parts and ACDelco Marketing Campaign Launched

The initiative incorporates a clear global market position and reinforces the importance of utilizing original equipment parts.

Traditional Marketing Methods – Do They Still Work? (PODCAST)

Jason Stahl and Micki Woods analyze the return on investment radio, TV, mailers and more in a digital world.

Body Shop Marketing Through Social Media (PODCAST)

Jason Stahl and Micki Woods discuss best practices body shops should employ when managing their social media.

Lloyd Fields of International Autobody Marketing Group to Retire

Fields’ career in the automotive aftermarket business spanned over the past 49 years, particularly in the PBE sector.

Online Marketing Strategies for your Collision Shop

Want more money in the bank? Then you need more cars in your bays! After an accident occurs, people search online for a paint and body repair shop. If your business is not easily found online, then your phone will not be ringing. Attend this free webinar to learn how to properly market your collision

Marketing During COVID-19, Part 2 (PODCAST)

Jason Stahl and Micki Woods continue their discussion on the impact COVID-19 is still having on collision repair facilities and what shops should be doing marketing-wise to thrive during uncertain times.

PODCAST: Marketing During COVID-19 (Part 1)

Jason Stahl and Micki Woods discuss the impact COVID-19 had and is still having on collision repair facilities and what the best shops did (or should have done) marketing-wise to thrive during uncertain times.

Sherwin-Williams Marketing Director Discusses New Quality App

BodyShop Business talked with Louisa Martone about the origins of the app and what it can do for collision repair facilities.

VIDEO: Creating a Marketing Plan

How to create a marketing plan for your shop.

CCC Reports Strong Industry Adoption of Parts eCommerce, Marketing Capabilities

The growth signals a shift in how collision parts are promoted and purchased within the industry.