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Web Presence Management: Google Suggests You Need an Expert Writer

Google insists that you need high-quality and engaging content for your websites. Their suggestion? Hire an expert writer who knows what to write…and how.

Profit in the Paint Shop Series: The Lost Art of Masking

Precision masking is a skill you must develop if you plan on masking components while maintaining the “invisible repair” concept.
Part 3 of a six-part series on how to maximize profit in the paint shop.

Auto Damage Experts Provides Expert Testimony in Criminal Trial

David Smith of Auto Damage Experts (ADE) was recently called upon in criminal court in Oregon to render expert opinion on behalf of the defendant in an Oregon state criminal case. The matter involved the accusation and ensuing assault charges filed by the State of Oregon against a man who allegedly broke the side glass

Top Industry Experts Discuss the Impact of Education and Training at I-CAR Annual Conference

A panel discussion at the I-CAR Annual Conference held July 20 in Salt Lake City, Utah, focused on the impact of education and training on organizational performance. Russell Thrall III, I-CAR director of industry relations, moderated the panel, which consisted of the following automotive industry professionals: • Rollie Benjamin – co-founder, ABRA Auto Body &

Task Force Miffed by CCC’s Reversal on ‘Bumper Refinish Prompt’ Decision

The Collision Industry Conference Database Task Force (DTF) recently expressed its displeasure over CCC’s reintroduction of the "Bumper Refinish Prompt" in its Pathways 4.5 release, saying it was "shocked" and "disheartened," considering the many years it took to convince CCC that the bumper refinish prompt in its estimating system was in direct conflict with paint

Would Your Work Pass an Auto Safety Expert’s Test?

Many post-repair inspectors are finding that collision repair shops’ work isn’t up to snuff. And that can lead to a liability nightmare, not to mention the end of their businesses.

Who’s the Expert?

We’re the collision repair experts yet we allow insurers to dictate how repairs are done and let them pay us a mere pittance for it. The potential result is my biggest fear: an industry full of unqualified technicians

Putting the “Expert” in Witness

By using your repair knowledge in the courtroom, you can make upward of $150 an hour – and educate and protect consumers at the same time.

You Asked for It: Our 4th-Annual Readers Choice Issue

If an industry expert offered to answer one question for you, what would your question be? (The question must be collision-repair related.) “Are there any topless female techs out there?”asked one shop owner. I’ll be the first to admit, putting together our annual April Readers Choice issue can be challenging. But it’s also a lot

No Fear: Developing New Business by Asking

Learn the right way to ask for business, and you’ll not only lessen your chances of being shot down, but you’ll increase shop profits, too.