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BUSINESS FEATURE: How Do Customers Choose Your Body Shop?

There are many factors that come into play when it comes time for a consumer to select a collision repair facility. Do an honest assessment of how you compare with other shops, and you’ll be well on your way to knowing whether you stand out or just blend into the background.

How to Recruit Employees and Attract More Customers to Your Shop

It is All About SEO! It’s an ongoing weekly conversation in the digital marketing world of auto repair. Shop owners are always looking for answers and qualified technicians. With many master techs nearing retirement age, it’s becoming harder to attract qualified employees to your shop. With auto repair and body shops at the top of

DRIVE Expo 2022 — What You Have to Look Forward to

This four-day event, from Aug. 25-28 in Orlando, Fla., will be featuring presentations focused on training your team and hiring the correct staff to get the star-studded team you need.

Video: A Necessary Marketing Tool for Auto Body Shops Today

Video is quickly becoming a necessity for all organizations that want to remain relevant.

Marketing: Why You Need It and How to Do It

The world is changing, and it’s time you sunk your teeth into the power of marketing instead of shying away from it. I’m here to help clear up some of your confusion and set you up for marketing success.

Communicating with Collision Repair Customers in Today’s World

Online searches are now king when it comes to customers finding you. The key is setting up Google Click-to-Message so they can reach your business.

Web Presence Management: The World Wide Web Turns 25

Today, according to the National Telecommunications & Information Administration, 75 percent of Americans go online, and 20 percent use only mobile technology to do so, and that’s doubled since 2013.

AI and Auto Body

Artificial intelligence is making an impact in the auto body industry, streamlining the estimating process and improving the customer experience.

Maximize Your Scan Tool

Are you maximizing your scan tools to their full potential? Don’t let them be just an expensive code reader.

Auto Body Consolidators: Full Steam Ahead

At mid-year, most consolidators — with the exception of a few — are full steam ahead with acquisitions.