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Sherwin-Williams Marketing Director Discusses New Quality App

BodyShop Business talked with Louisa Martone about the origins of the app and what it can do for collision repair facilities.

Geofencing: Targeted Marketing with Proven ROI

Geofencing gets your ads in front of prospective customers in the middle of their decision-making process of where to have their vehicle repaired.

Effective Marketing for Collision Repairers

Consistently marketing your collision repair business is important in order to ensure you reach customers before your competitors do.

The Best Marketing Ideas EVER for Your Body Shop

These are the best essential marketing components, the categories that you as a business owner have to cover. No excuses!

Fix Auto USA Marketing Manager Joins Yelp Advisory Board

Fix Auto has announced the appointment of its U.S. marketing manager, Jonathan Herrera, to Yelp’s Client Advisory Board.

Marketing: Why You Need It and How to Do It

The world is changing, and it’s time you sunk your teeth into the power of marketing instead of shying away from it. I’m here to help clear up some of your confusion and set you up for marketing success.

CARSTAR Launches its First Integrated Marketing Campaign for North America

CARSTAR North America said it will launch a new brand campaign across the United States and Canada, its first-ever integrated campaign for North America.

Google to Share Best Practices for Online Marketing in ALLDATA Webinar

ALLDATA and Google will present a one-hour webinar detailing best practices for marketing your shop online.

Service King Releases Digital Creative Promoting Veterans Support, Career Opportunities

The creative features a 30-second video highlighting nine-year U.S. Army veteran and Service King teammate Jeremiah Kuehl discussing the career opportunity Service King provided him following a medical discharge in 2011.

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Marketing by Video

Body shops must have great videos on Facebook and YouTube today as part of their marketing plans.