Sherwin-Williams Automotive Finishes A-Plus Network University and Summit Software and Marketing will conduct their Digital Marketing Advanced Business Class – specifically created for collision repair facilities – in Arizona on Tuesday, Nov. 27, 2012 at the Holiday Inn & Suites Phoenix Airport.
The program is designed to meet the challenges body shop decision-makers and their marketing managers face in today’s rapidly changing digital and information age. The workshop is recommended for all collision shop owners and their staff involved with marketing collision repair services and engaging with their existing customers and prospective ones.
Key takeaway items the workshop will educate attendees on include the following digital and social media strategies and tactics:
• What is digital marketing?
• Why is digital marketing a requirement for success in today’s world?
• What is a shop’s potential digital marketing audience?
• What benefits can a shop expect to receive from digital marketing?
• What’s the importance of a digital marketing database?
• What digital marketing tools are available?
• Why your website is your online lobby.
• SEO, PPC, SEM and other online marketing tools.
• Email, text messaging, smart phones, phone apps.
• Mobile internet marketing.
• Online reputation management; customer reviews and ratings.
• Digital ads, promos and coupons – Groupon, LivingSocial and other social commerce sites.
• Location-based services and marketing.
• Social media – Facebook, Twitter, YouTube, Google+, Yelp, others.
• Using digital marketing tools to generate revenue and profit from previous customers.
• The importance of digital marketing processes.
• Who in the shop should “do” the digital marketing?
• How much time and money should a shop spend on digital marketing?
• Creating your digital marketing strategy and action plans.
More information:
To register online for the upcoming Phoenix digital marketing workshop, contact Francine Schaefer at (216) 332-8524.
