PPG Launches MVP Accelerated Sales/Marketing Systems Workshop - BodyShop Business

PPG Launches MVP Accelerated Sales/Marketing Systems Workshop

Two-day workshop includes a range of topics covering four primary market segments: the consumer, insurance DRP, insurance agent and non-traditional media.

Responding to today’s fast-paced, changing marketplace, where consumers are increasingly making purchase decisions based on recommendations found on Facebook and Yelp, PPG says its MVP Business Solutions group has introduced a new training course to assist collision centers in maximizing sales opportunities in the modern business climate.

"MVP Accelerated Sales and Marketing Systems," is a two-day workshop that includes a range of topics covering four primary market segments: the consumer, insurance DRP, insurance agent and non-traditional media.  

"Given this highly competitive environment, today’s collision center can no longer totally depend on traditional ways of reaching and selling to their customer base," said Norm Angrove, senior manager of value programs for PPG. "The objective of this course is to provide attendees with a hands-on look at innovative, results-driven strategies and tools for modernizing their marketing and sales efforts."

Beginning with an overview of industry trends, the workshop provides instruction for developing a marketing and sales plan using new tools and methodology. Another training component provides insight into today’s multiple generations and how their unique preferences must guide the collision shop’s marketing approach.

Attendees also will be schooled on how to compose a concise, carefully planned positioning statement of the business and the "ins and outs" of leveraging customer testimonials to market the business.

"In this ‘brave new world’ of communications, this workshop devotes considerable attention to social media, such as Blogger, Facebook, Yelp and other social media opportunities," said Angrove. "The aim is to give shops new skills and methods for influencing prospects and driving traffic to their door utilizing these new communication tools."   

The workshop is available to PPG collision center customers in a two-day course or a one-day condensed format that allows participants to customize the course and select the topics most important to them.

As one of 15 courses in the MVP Business Development Series, Accelerated Sales and Marketing Systems is the first of three new courses to be introduced this year by PPG.

The other two classes are "Evolution of Selling," which will provide a practical, professional consultative selling process, and "Fundamentals of Estimating," which will cover contemporary estimating trends, techniques and practices for entry-level estimators.


More information:

For more information about PPG MVP Business Solutions, contact your PPG territory manager, email [email protected] or visit www.ppgmvp.com.
 

You May Also Like

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Kevin Wolfe, owner of Leaders Way and former mechanical shop owner, on how he became the shop everyone wanted to work at. Wolfe also points out that 73% of work professionals today are disengaged — an all-time high — and discusses why that is and how we can fix that.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Other Posts

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.

Body Bangin’: What Are The Consolidators Up To With Laura Gay

Micki Woods interviews Laura Gay of Consolidation Coach on the current state of auto body shop consolidation.