Quest Automotive Products Expands Partnership with Larsen Motorsports - BodyShop Business

Quest Automotive Products Expands Partnership with Larsen Motorsports

Matrix System, a QAP brand, will continue to provide paint products for JMS jet racing team with new multi-year partnership beginning in 2014.

Quest Automotive Products (QAP) announced that it has expanded its agreement with Larsen Motorsports (LMS) to include a new multi-year partnership beginning in 2014.

For the past four years, Matrix System, a QAP brand, has provided its paint products from start to finish in support of the JMS jet racing team. Preparation for 2014 has already begun with two new jet cars and multiple trailers being painted.

This season, LMS co-founder Elaine Larsen has been busy driving two jet cars at drag strips across North America. In preparation for next year, she has expanded her team to include three newcomers:

  • Marisha Falk, flight instructor at Embry-Riddle University
  • Dawn Perdue, registered nurse
  • Katarina (Kat) Moller, mechanical engineering student at University of South Florida

“These highly-educated and fearless women are inspirations and role models for future generations,” said Laura Yerkey, director of marketing, QAP. “LMS’ association with Embry-Riddle, and their dedication to education and research, aligns with QAP’s core values. This sponsorship is a great way to connect with our customers and showcase our Matrix System products in extreme conditions.”

By spring 2014, LMS will have four jet racing teams competing across the country.

"Matrix System is a valuable partner for us at Larsen Motorsports," said Chris Larsen, owner. "The superior product line is applied to all of the LMS race cars and transporters. As our teams travel across the country, the equipment sees all kinds of harsh conditions. In the motorsports entertainment business, our vehicles have to look perfect every time. Thanks to the durability and unparalleled quality of Matrix System products, that impression is easy to maintain."


More information:

Matrix System

Quest Automotive Products

You May Also Like

Auto Care Connect Announces First Keynote Speaker for 2024 Event

Trend Hunter Chief Content Officer Armida Ascano specializes in trend forecasting and will discuss internet culture and consumer behavior in the digital age.

The Auto Care Association has announced the first of its anticipated keynote speakers at the 2024 Auto Care Connect event May 5-8 in Chicago at the Hyatt Regency Chicago: Armida Ascano, chief content officer of Trend Hunter.

Trend Hunter is a renowned source of inspiration for industry professionals, aspiring entrepreneurs and the insatiably curious. With a monthly view count of 20 million, Trend Hunter AI stands as the world's largest and most popular trend community. By leveraging big data, human researchers and AI, Trend Hunter identifies consumer insights and deep dive opportunities for the world's most innovative companies. Their research and workshops have already helped over 1,100 brands, billionaires and CEOs.  

HD Repair Forum Advisory Board Welcomes New Members in 2024

The board leads the focus and direction of the HD Repair Forum’s annual conference.

AASP/NJ to Award $5K in NORTHEAST Dollars at Upcoming Show

Ten randomly selected show attendees will receive $500 toward the purchase of tools and equipment on the show floor.

NORTHEAST to Feature AASP/NJ’s Fourth Annual Young Technician Awards

Each award recipient will receive $2,500 in tools and equipment to help them build their toolkit toward a successful career in collision repair. 

HD Repair Forum Opens Registration to Collision Conference

The HD Repair Forum announced that registration is now open for their annual collision industry conference April 24-25, 2024 in Frisco, Texas.

Other Posts

Bodywork Bowl Competition Returns for AASP/NJ’s NORTHEAST Show

The competition allows technicians to show off their skills for a chance to win amazing prizes.

Auto Care Connect 2024 Early-Bird Registration Now Open

The event will take place May 5-8, 2024, at the Hyatt Regency Chicago in downtown Chicago.

WIN Conference Registration Now Open

This year’s conference, themed “Dream Out Loud”, will be held May 6-8, 2024 at the Hyatt Regency Newport Beach in Newport Beach, Calif.

NABC to Host Three Golf Fundraisers in 2024

The NABC Changing and Saving Lives golf fundraisers provide an opportunity to join industry colleagues and customers for great golf and support the NABC.