Red Kap, a manufacturer of automotive apparel, has named Billboard-charting recording artist and Social Distortion frontman Mike Ness as a brand ambassador. The company will feature Ness in upcoming advertising and marketing programs in addition to future product collaborations.
"Ness’s prolific career has spanned decades, establishing him as an American punk rock legend," said Chris Holcombe, vice president and general manager of distributor brands, Red Kap. "His passion for car culture, clothing and all things vintage Americana make him an ideal fit for the Red Kap brand and where we are headed. We are excited to work with Mike Ness, and we know this will be a great partnership."
Added Ness, "Everyone familiar with me knows that I’m no stranger to workwear, on or off the stage. I work hard and I play hard, so joining Red Kap as they take this step forward feels like a natural partnership. I’m looking forward to being apart of an American original that’s been doing business for over 90 years."