The Sherwin-Williams Automotive Finishes A-Plus Network University, together with Summit Software and Marketing, will again conduct its Digital Marketing advanced business class on May 23, 2013, in San Francisco. Designed specifically for collision repair facilities, the class will be held in the afternoon from 1 to 5 p.m. at the Courtyard San Francisco Airport Hotel at Oyster Pointe Waterfront.
The workshop is recommended for all collision shop owners and managers, and those involved with marketing shop services to their customer and prospect base. Facilitated by Frank Terlep, CEO of Summit Software and Marketing Solutions, the program reviews the challenges body shop decision-makers face in today’s rapidly changing digital and information age.
Key takeaway items from the workshop include an emphasis on determining the value of the long-term collision repair customer, and then how to contact and retain customers utilizing the following digital and social media strategies and tactics:
• What is digital marketing?
• Why is digital marketing a requirement for success in today’s world?
• What is a shop’s potential digital marketing audience?
• What benefits can a shop expect to receive from digital marketing?
• What’s the importance of a digital marketing database?
• What digital marketing tools are available?
• Why your website is your online lobby.
• SEO, PPC, SEM and other online marketing tools.
• Using email, text messaging, smartphones and phone apps.
• Mobile internet marketing.
• Online reputation management/customer reviews and ratings.
• Digital ads, promos and coupons: Groupon, Living Social and other social commerce sites.
• Location-based services and marketing.
• Social media: Facebook, Twitter, YouTube, Google+, Yelp, etc.
• Using digital marketing tools to generate revenue and profit from previous customers.
• The importance of digital marketing processes.
• Who in the shop should “do” the digital marketing?
• How much time and money should a shop spend on digital marketing?
• Creating your digital marketing strategy and action plans.
More information:
To register for the class, call Francine Schaefer at (216) 332-8524.
