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QPC Launches Facebook Contest to Increase Awareness of Aftermarket Part Bill

The Quality Parts Coalition (QPC) launched a "Me and My Car" contest today on Facebook for a chance to win a Garmin GPS nuvi 3750 and a $150 gasoline gift card. As the QPC is anticipating the introduction of a bill that will address car manufacturer design patents soon, it’s hoping to engage with consumers

AkzoNobel Announces New Facebook Presence

AkzoNobel Automotive & Aerospace Coatings Americas has introduced a new look and feel to its Facebook presence. The newly constructed Facebook page was launched in early August. The launch was part of a complete refurbishing to all social and electronic media outlets utilized by the company including YouTube, Twitter and a special blogging outlet at

Chief Automotive Technologies Launches Facebook and Twitter Feeds

Chief Automotive Technologies has launched Facebook and Twitter feeds. Now, collision repair shop owners, technicians, estimators and insurance appraisers can access more resources online to find up-to-date company, product and training information.   “Social media will play an instrumental role in our communication efforts moving forward,” says Mike Cranfill, vice president of collision. “We’re excited

Pro-Spray Automotive Finishes Now on Facebook

Social media site will feature discussion groups, educational resources, breaking news and more.

Rotary Lift Now Active on Facebook, Twitter, YouTube and Flickr

Technicians, shop owners, car dealers, maintenance managers, car collectors and anyone else who relies on Rotary Lift vehicle lifts now can interact with the company through Facebook, Twitter, YouTube and Flickr. “Social media lets us connect directly with our customers across the globe with an immediacy and regularity that was never possible before,” says John

Body Shop Gives Away $200 in Effort to Build Facebook Fan Base

In an effort to reach out to area customers using social media, Maryland-based Preston Autobody recently awarded $200 to one of its Facebook fans as part of a challenge to build its fan base on the social networking site. The shop challenged its fans to help it reach 1,000 fans by Feb. 12 and promised

More Shops Joining Facebook, Twitter to Increase Market Presence

Recently, a teenager who attends a high school near CARSTAR Mundelein “friended” the Illinois collision repair facility on Facebook, the most popular social networking Web site on the planet. Owner Jeanne Silver’s presence with the school was already strong due to her participation in its career fair and on its career advisory council, but this

Vehicle Care RockStar: Clay Hoberecht

Since starting Best Body Shop, Hoberecht has become a social media star and an example for leading with integrity and doing the right thing.

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of April 1.

Auto Body Consolidation Update: There’s a New Buyer in Town

The good news for shops that want to sell but do not fit a consolidator’s
profile is that there is a fresh pool of new buyers.