A recent study by the National Automobile Dealers Association (NADA) University found that only 14 percent of consumers trust advertising. Not surprisingly, the same research revealed that almost 80 percent do trust referrals and recommendations from their peers.
In response to these findings, the Sherwin-Williams Automotive Finishes A-Plus Network has announced it has expanded its affiliation with CSi Complete to provide the SureCritic review system to its members in order to provide more accurate review opportunities.
CSi Complete already provides A-Plus Network members with a systematic program for monitoring business performance by providing feedback from collision repair shop customers. According to David Merrell, CSi Complete vice president, Sales and Service, CSi can now take this one step further by providing a service that will help to manage collision repair shops’ online reputations.
“In today’s age of social media, online reputation is of maximum importance, and CSi Complete through SureCritic can help,” says Merrell. “Through SureCritic, we currently provide a service that collects a large volume of ratings and reviews, then publishes these reviews to search engine optimized Business Review Pages (BRPs) specifically for A-Plus Network members’ businesses."
Added Troy Neuerburg, manager of Marketing Business Services at Sherwin-Williams Automotive Finishes, "We’re excited to again team with CSi Complete, and now SureCritic, to provide our network members with one of the finest online customer review and reputation management experiences. The SureCritic system improves and manages online reputation, drives referrals with a positive online presence, dilutes and displaces misleading information, and will expand our member shops’ reach with each of their various social media platforms.”
CSi Complete has been a long-time member of the contributor program for A-Plus Network members: All third-party contributors must go through a selection process that focuses on quality of products and the value of the business proposition. The A-Plus network insists that its approved contributors demonstrate an ongoing commitment to assisting members in improving their customer service, employee growth, insurance relationships, process refinement, productivity and profitability.
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