Sherwin-Williams and 3M Team Up on NASCAR Paint Job, Prize Giveaway - BodyShop Business

Sherwin-Williams and 3M Team Up on NASCAR Paint Job, Prize Giveaway

Sherwin-Williams Automotive Finishes Corp. (SWAFC) is partnering with 3M to cover the hood, roof, trunk and body panels of the No. 16 Ford Fusion driven by Greg Biffle of Roush Fenway Racing with Sherwin-Williams paint and logos for the NASCAR Sprint Cup Series race on Sept. 28 at Kansas Speedway. The 3M Ford Fusion driven by Biffle will feature one-time new Sherwin-Williams look with special colors and identity.

“For years, some of the biggest names in racing have trusted their car finishes to Sherwin-Williams – in fact, more than 30 NASCAR teams currently use SWAFC paints, more than any other paint supplier,” said Bobby Moody, SWAFC Director of Motorsports. “We want all of our teams to know that we’re not getting into the racing business; to us it always is, and will be, about the finish. We aim to continue to help teams cross the finish line and ensure that their cars and their sponsors always look good circling the track as well.”

The paint job ties in with SWAFC’s and 3M’s summer-long “Race to Kansas City” customer loyalty contest that rewards new and increased purchase of certain 3M prep products from SWAFC branches. Prizes include racing gear, apparel, leather jackets, and VIP Race weekend packages that include travel and accommodations to the race, suite tickets, pit and paddock passes, as well as access to a special driver appearance and autograph sessions.

For more information, visit www.sherwin-automotive.com or call (800) 798-5872.

You May Also Like

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Mark Riddell, managing director of m3 Networks Limited, about how auto body shops are looked at as small businesses and easy prey for cyber attackers and what they can do to protect themselves and their customers' data.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Other Posts

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.