The Sherwin-Williams Automotive Finishes A-Plus University and Summit Software and Marketing have teamed up to create a special “Digital Marketing Advanced Business Class” specifically for collision repair facilities.
This four-hour workshop will be held Thursday, April 26, 2012 in San Diego, Calif. (at Petco Park, home of the Padres) and includes an exclusive stadium tour, dinner and suite to later take in the Padres vs. Washington Nationals baseball game.
Designed to meet the challenges body shop personnel and decision-makers face in today’s rapidly changing digital and information age, the workshop is recommended for collision shop owners and managers. Frank Terlep, CEO and Lead Sherpa of Summit Software and Marketing Solutions, will facilitate the program.
Attendees can expect to gain knowledge and insight into the following digital and social media strategies:
What is digital marketing?
Why is digital marketing a requirement for success in today’s world?
What is a shop’s potential digital marketing audience?
What benefits can a shop expect to receive from digital marketing?
What is the importance of a digital marketing database?
What digital marketing tools are available?
Why your website is your on-line lobby
SEO, PPC, SEM, and other online marketing tools
E-mail, text messaging, smart phones, phone apps
Mobile Internet marketing
On-line reputation management; customer reviews and ratings
Digital ads, promos and coupons Groupon, Living Social and other social commerce sites
Location-based services and marketing
Social media Facebook, Twitter, YouTube, Google+, Yelp, others
Using digital marketing tools to generate revenue and profit from previous customers
The importance of digital marketing processes
Who in the shop should “do” the digital marketing?
How much time and money should a shop spend on digital marketing?
Creating your digital marketing strategy and action plans
The Sherwin-Williams Automotive Finishes A-Plus Network offers several social and digital media partner programs, in addition to co-hosting the digital marketing advanced business management course. To register online for this upcoming workshop, contact Francine Schaefer at (216) 332-8524. For more information on the A-Plus Network, call (800) 386-3881.