The Sherwin-Williams Automotive Finishes A-Plus Network University, along with Summit Software and Marketing, will again conduct their successful Digital Marketing advanced business classes Sept. 26 in Minneapolis and Sept. 27 in Omaha. Designed specifically for collision repair facilities, both classes will be held in the afternoon from 1 to 5 p.m. at the Embassy Suites Minneapolis Airport and Hampton Inn Omaha Lakeside, respectively.
The workshop is recommended for all collision shop owners and managers, as well as those involved with marketing shop services to their customer and prospect base. Facilitated by Frank Terlep, CEO and Lead Sherpa of Summit Software and Marketing Solutions, the program reviews the challenges body shop decision-makers face in today’s rapidly changing digital and information age.
Key takeaway items from the workshop include the following:
. What is digital marketing?
. Why is digital marketing a requirement for success in today’s world?
. What is a shop’s potential digital marketing audience?
. What benefits can a shop expect to receive from digital marketing?
. What’s the importance of a digital marketing database?
. What digital marketing tools are available?
. Why your website is your online lobby.
. SEO, PPC, SEM, and other online marketing tools.
. Email, text messaging, smartphones; phone apps.
. Mobile internet marketing.
. Online reputation management; customer reviews and ratings.
. Digital ads, promos and coupons/Groupon, Living Social and other social commerce sites.
. Location-based services and marketing.
. Social media – Facebook, Twitter, YouTube, Google+, Yelp, etc.
. Using digital marketing tools to generate revenue and profit from previous customers.
. The importance of digital marketing processes.
. Who in the shop should “do” the digital marketing?
. How much time and money should a shop spend on digital marketing?
. Creating your digital marketing strategy and action plans.