Survey Looks at Baby Boomer Vehicle Technology Preferences

Survey Looks at Baby Boomer Vehicle Technology Preferences

The survey revealed that 76 percent of drivers 50 and older who plan to buy a new car will seek out high-tech safety features.

Property Casualty 360 released findings from a recent survey by the Hartford Financial Services Group and the AgeLab at the Massachusetts Institute of Technology that examines the vehicle technology preferences of drivers age 50 and up.

The survey, titled “Looking Forward: Vehicle Technology Preferences Among Mature Drivers,” revealed that 76 percent of drivers 50 and older who plan to buy a new car will seek out high-tech safety features. However, only 32 percent of drivers 50 and older who bought a car in the past year sought out these vehicle technologies.

Click here to read the full story and findings.

You May Also Like

CCG Acquires Square One Systems, Coyote Vision Group

For over 40 years, Square One Systems has delivered effective solutions to collision repairers centered around analytics, collaboration and accountability.

Certified Collision Group, Inc., (CCG) announced it has acquired Square One Systems and Coyote Vision Group. 

“CCG is excited to welcome Square One and the Coyote Vision Group to our portfolio," said Michelle Sullivan, CEO of CCG. "Square One has demonstrated over 40 years of innovative leadership in delivering effective solutions centered around analytics, collaboration and accountability. Performance-driven groups enhance top-performing, like-minded operators, ultimately elevating the entire industry. We are delighted to continue supporting Coyote Vision Group and Square One Performance group members as they optimize business performance, seize opportunities and foster community growth."

Keene Auto Body: Since 1928

Ensio Piispanen immigrated from Finland to the U.S. and founded Keene Auto Body in 1928.

AASP/NJ Announces Winners of NORTHEAST Show Bodywork Bowl

The competition featured 70 competitors showcasing their skills in welding, painting and estimating.

Consolidator Report

Consolidation news from the week of April 15.

People on the Move

Recent personnel news that has appeared on bodyshopbusiness.com.

Other Posts

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of April 15.

Crash Champions Appoints Industry Veteran to Board of Directors

Barrett Callaghan brings two decades of industry experience to Crash Champions from Shift Technology and CCC Intelligent Solutions.

Marine Corps Veteran Joins Maaco Family

Quincy Land, owner of the newly opened Maaco in O’Fallon, has 20 years of dedicated service as a gunnery sergeant in the Marine Corps.

I-CAR Recognizes Industry Excellence with Chairman’s Awards Presentation

Collision repair leaders Lou DiLisio, Nick Notte, Tim O’Day and Ford Motor Company honored for outstanding contributions.