Web-Est announced a new entry has been posted in its body shop marketing blog by Matt Shanks, executive vice president of operations.
The blog is a follow-up to Shanks’ original article, “Building a New Body Shop,” and offers strategies on how to wisely invest money in marketing. Shanks focuses on advertising through the Internet, traditional media, direct repair programs and non-standard direct repair programs.
“In today’s world, the Internet is as much of an integral part of society as we are: banking, shopping, etc…Why not advertising?” Shanks says.
Shanks recommends creating a Web site and placing advertisements on search engines, but in the end, he says the best way to advertise is free –customer referrals.
More information:
• Read Web-Est’s marketing blog
