3M Automotive Aftermarket has launched a new website – 3MCollision.com – designed to enable users to more easily find products, solution guides, how-to videos, related projects and more.
“Automotive professionals are becoming more tech-savvy and demand this
information from their shops, home computers and mobile devices. So we
created a new site that will help users in a way like never before,”
said David Lee, e-marketing manager for 3M. “The result is an improved
overall experience.”
According to 3M, the new website is designed to help customers, jobbers,
distributors and other professionals by arranging products in a logical
path by product number, task, solution and quick technical information
without having to read the a significant amount of technical copy to
find the right product. Whether users are searching for specific
information or simply clicking around the website, their journey is
simplified through product attributes and relevant categorization.
The new 3MCollision.com website was developed with direct and detailed
input from sales representatives, technical service, marketing, product
develop and customers. It is designed to serve the needs of several
audiences with different roles in the industry, from novice to
automotive expert, with helpful content for each profile. For example, a
user who needs a definition of a solution can hover on it and a brief
summary will appear. For more detailed information, they can click on it
to be taken to that product or solution section. All training modules
and videos are linked to products, simplifying the accessibility and
expanding awareness of 3M’s resources. A complete video library is
included on the site.
With the new design, 3M says it also will be able to showcase new
products and featured products more easily. In addition, the new website
will provide sales professionals, jobbers and distributors the ability
service a wider network of collision repair shops with the online
product resources.
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