3M Automotive Aftermarket Launches Spanish-Language Website for U.S. Automotive Professionals - BodyShop Business

3M Automotive Aftermarket Launches Spanish-Language Website for U.S. Automotive Professionals

The National Auto Body Council estimates that a growing percentage of technicians in collision and mechanical repair in the U.S. are Hispanic, yet few automotive education and resource tools are available in Spanish.

The National Auto Body Council estimates that a growing percentage of technicians in collision and mechanical repair in the U.S. are Hispanic, yet few automotive education and resource tools are available in Spanish. To address the issue, 3M Automotive Aftermarket announced it has launched a new website – located at www.3Mcollision.com/es/ – that will allow users to more easily find products, step-by-step solution guides, how-to videos, related projects and more, all in Spanish.  

3M says the new website is part the company’s Industrial and Transportation businesses’ effort to provide more services and resources for the growing segment of U.S. customers who speak Spanish.

"We have translated one of 3M’s most comprehensive resources for product information, technician training and process guides for the collision repair industry into Spanish," said David Lee, e-Marketing Manager for 3M. "Now our Spanish-speaking customers can experience the same website improvements and rich media that users experience at www.3MCollision.com. We expect that our U.S. customers who speak Spanish will find this website to be very easy to use."

The new www.3mcollision.com/es/ site is designed to serve novice students to automotive experts, with helpful content for each level. From simple product and solution definitions, the user can click through to be taken to a product or solution section. All training modules and videos are linked to products, simplifying the accessibility and expanding awareness of 3M’s resources. A complete video library is included on the site.

3M Automotive Aftermarket team worked closely with auto body professionals who work as Spanish-language translators and educators to ensure the new website had broad appeal and readability. The company says it also is increasing the availability of its bi-lingual packaging for collision repair and automotive products.


More information:

3M Automotive Aftermarket

3M Automotive Aftermarket – Spanish language site

You May Also Like

Crash Champions, NABC Donate Recycled Rides to California Mom

Crash Champions and the NABC recently donated a refurbished vehicle to a Palm Springs, Calif., mom as part of the NABC’s annual charity golf tournament.

Crash Champions announced that its collision repair team joined hands with the National Auto Body Council (NABC), the Loma Linda Children's Hospital and local non-profit organizations to pull off a celebratory vehicle giveaway on Jan. 17 to a Palm Springs, Calif., mom at the Tahquitz Creek Golf Resort as part of the NABC's annual charity golf tournament.

NABC Announces New Level One Partner

The NABC announced that the Collision Advice Legacy Group Spartan 300 has joined them as a level one partner.

SEMA Battle of the Builders TV Special Premieres Jan. 28

All-new, behind-the-scenes footage and exclusive interviews from the newest SEMA Battle of Builders competition will premiere on Jan. 28, 2023 at 9 a.m. EST on the History Channel’s Drive Block and A+E Network’s FYI.

HD Repair Forum Sets Content for 2023 Conference

The HD Repair Forum announced that it has set its educational sessions for its 2023 conference April 18-19 at the Hilton Fort Worth in Fort Worth, Texas.

Northwood Receives $100K in Scholarship Funds from CDK Global

Northwood University has received a $100,000 gift from CDK Global Inc. to fund scholarships for students enrolled in the university’s Automotive Marketing and Management Program.

Other Posts

NABC Announces Winners of Pars for Cars Golf Fundraiser

Each year, the NABC and its member partners raise funds to support hundreds of NABC Recycled Rides car presentations to those in need.

AASP-MN to Hold 21st Annual Race for Automotive Education

This event serves as the primary fundraiser for the AASP-MN Automotive Education Fund, which provides financial resources to automotive students.

Crash Champions Acquires Crocketts Premier Auto Body

Crash Champions announced it has finalized the acquisition of Crocketts Premier Auto Body in Pinole, Calif.

NABC Gifts Recycled Ride to Kansas City Mom

The NABC, along with GEICO, CARSTAR Metcalf, Meineke Car Care and Premiere Services, recently gifted a refurbished vehicle to a Kansas City mother and her special-needs child via the Recycled Rides program.