NASCAR and 3M Automotive Aftermarket Division announced a five-year extension to their longstanding official partnership. As part of the agreement, 3M Automotive Aftermarket will continue its nearly two-decade NASCAR Sprint Cup Series contingency sponsorship that provides many of its automotive products and solutions used in racecars and race shops throughout NASCAR.
As an official partner, 3M Automotive Aftermarket Division will continue to carry the NASCAR bar mark on key product categories sold to car enthusiasts and to professional auto repair shops. In addition, the division will collaborate with the NASCAR R&D Center to integrate 3M automotive products and solutions into the sport.
“For years, 3M has provided science-driven products to solve NASCAR’s toughest challenges in the garage, in the car and at the track, and we are very proud of this longstanding and successful relationship,” said Laurie Altman, vice president and general manager, 3M Automotive Aftermarket Division. “Race teams can continue to have access to advanced 3M solutions that save time in car construction, enhance the paint process and make repairs easier during a race weekend. Our customer base is rich with fans of the sport, and this relationship allows us to spend time with those fans over several race weekends.”
3M Automotive Aftermarket Division will kick off its partnership with NASCAR during the 2016 Daytona 500.
“Our longstanding partnership is driven by the authentic integration of 3M products across our sport,” said Steve Phelps, executive vice president and chief marketing officer, NASCAR. “This agreement continues the recent trend of innovative companies partnering with NASCAR to ensure we deliver the best racing product in the world.”