3M Automotive Aftermarket and NASCAR Extend Partnership

3M Automotive Aftermarket and NASCAR Announce Five-Year Partnership Extension

As part of the agreement, 3M Automotive Aftermarket will continue its nearly two-decade NASCAR Sprint Cup Series contingency sponsorship that provides many of its automotive products and solutions used in racecars and race shops throughout NASCAR.

3M AAD hosted winners of a sales incentive contest for 3M body fillers at the Talladega race in October that included a weekend in Birmingham and a special Sunday at the track that included pace car rides, a garage tour, celebrity visits and more.
3M AAD hosted winners of a sales incentive contest for 3M body fillers at the Talladega race in October that included a weekend in Birmingham, Ala., and a special Sunday at the track that included pace car rides, a garage tour and celebrity visits.

NASCAR and 3M Automotive Aftermarket Division announced a five-year extension to their longstanding official partnership. As part of the agreement, 3M Automotive Aftermarket will continue its nearly two-decade NASCAR Sprint Cup Series contingency sponsorship that provides many of its automotive products and solutions used in racecars and race shops throughout NASCAR.

As an official partner, 3M Automotive Aftermarket Division will continue to carry the NASCAR bar mark on key product categories sold to car enthusiasts and to professional auto repair shops. In addition, the division will collaborate with the NASCAR R&D Center to integrate 3M automotive products and solutions into the sport.

“For years, 3M has provided science-driven products to solve NASCAR’s toughest challenges in the garage, in the car and at the track, and we are very proud of this longstanding and successful relationship,” said Laurie Altman, vice president and general manager, 3M Automotive Aftermarket Division. “Race teams can continue to have access to advanced 3M solutions that save time in car construction, enhance the paint process and make repairs easier during a race weekend. Our customer base is rich with fans of the sport, and this relationship allows us to spend time with those fans over several race weekends.”

3M Automotive Aftermarket Division will kick off its partnership with NASCAR during the 2016 Daytona 500.

“Our longstanding partnership is driven by the authentic integration of 3M products across our sport,” said Steve Phelps, executive vice president and chief marketing officer, NASCAR. “This agreement continues the recent trend of innovative companies partnering with NASCAR to ensure we deliver the best racing product in the world.”

You May Also Like

CCG Acquires Square One Systems, Coyote Vision Group

For over 40 years, Square One Systems has delivered effective solutions to collision repairers centered around analytics, collaboration and accountability.

Certified Collision Group, Inc., (CCG) announced it has acquired Square One Systems and Coyote Vision Group. 

“CCG is excited to welcome Square One and the Coyote Vision Group to our portfolio," said Michelle Sullivan, CEO of CCG. "Square One has demonstrated over 40 years of innovative leadership in delivering effective solutions centered around analytics, collaboration and accountability. Performance-driven groups enhance top-performing, like-minded operators, ultimately elevating the entire industry. We are delighted to continue supporting Coyote Vision Group and Square One Performance group members as they optimize business performance, seize opportunities and foster community growth."

Keene Auto Body: Since 1928

Ensio Piispanen immigrated from Finland to the U.S. and founded Keene Auto Body in 1928.

AASP/NJ Announces Winners of NORTHEAST Show Bodywork Bowl

The competition featured 70 competitors showcasing their skills in welding, painting and estimating.

Consolidator Report

Consolidation news from the week of April 15.

People on the Move

Recent personnel news that has appeared on bodyshopbusiness.com.

Other Posts

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of April 15.

Crash Champions Appoints Industry Veteran to Board of Directors

Barrett Callaghan brings two decades of industry experience to Crash Champions from Shift Technology and CCC Intelligent Solutions.

Marine Corps Veteran Joins Maaco Family

Quincy Land, owner of the newly opened Maaco in O’Fallon, has 20 years of dedicated service as a gunnery sergeant in the Marine Corps.

I-CAR Recognizes Industry Excellence with Chairman’s Awards Presentation

Collision repair leaders Lou DiLisio, Nick Notte, Tim O’Day and Ford Motor Company honored for outstanding contributions.