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Maaco Honored at 2021 Charlotte American Advertising Awards

Maaco announced it has taken home 10 awards for the 2021 Charlotte American Advertising Awards.

Service King Releases Latest ‘Trusted Collision Repair’ Advertising Campaign

Service King announced the upcoming release of its latest advertising campaign with a new 30-second digital broadcast spot.

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Industry Veterans Start New Advertising/Marketing Firm for Body Shops

Longtime collision industry professionals Tony Lombardozzi and Peter Abdelmaseh aim to help shops operate an insurance contract-free business.

When Witty Advertising Works

Publisher Scott Shriber discusses how humor, irony and creativity can pack a powerful punch.

Pro-Customer Advertising: Don’t Be Afraid

Center your advertising around the “pro-customer” concept and you’ll stand out from other shops. Why? Because nobody – absolutely nobody – is going to
follow you.

MAACO Names Yodel Preferred Vendor for Local Online Advertising Needs for Franchisees

Yodle, specialist in local online advertising, announced that it has been chosen by MAACO Collision Repair and Auto Paining as the exclusive preferred local online marketing vendor for all MAACO franchisees. This announcement is the culmination of a yearlong pilot conducted by MAACO corporate and now opens the door for all 400-plus MAACO franchisees in

ASA Members Eligible for Discount on On-Hold Advertising Programs

The Automotive Service Association (ASA) announced the launch of its newest member benefit through an agreement with On-Hold Concepts. Established in 1987, On-Hold Concepts develops and produces on-hold advertising, marketing and music services for the telephone environment. “On-Hold Concepts began providing high quality professional messaging services for the ASA national office in 2004,” said John

Advertising War: Insurers Vs. Body Shops

Some repairers are trying to counter insurers’ advertising with advertising of their own. It might seem like a futile effort, but the goal is not to outspend insurers. Instead, it’s to educate consumers on the accident claim process.

Cheap But Good: Advertising Ideas

Advertising doesn’t have to be expensive. The money you pour into costly print or broadcast ads can be better spent on other (read: cheaper) advertising endeavors.

Auto Care Connect Conference Keynote Speakers Announced

The Auto Care Association announced its final lineup of keynote speakers for the 2024 Auto Care Connect event May 5-8 in Chicago, Ill., at the Hyatt Regency Chicago.