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Web Presence Management: You’ve Got to be Yelping Me!

Yelp is very much a player in how people see businesses online, including yours. In fact, they’re a way bigger player than you think. Yelp cannot be ignored.

Web Presence Management: Beware of Online Thieves and Extortionists

There are robbers and extortionists, metaphorically speaking, who can hold you back, cost you too much and stand in the way of getting traffic to your website and brand exposure from your social media accounts.

Web Presence Management: The Good, the Bad and the Ugly

An in-depth analysis of a collision repairer’s website revealed some positive points and some opportunities for improvement.

Web Presence Management: Hot Stuff – Giving Your Business Brand a Voice

Potential customers for a body shop are turning to their mobile devices to get instant access to information about whatever they’re looking for.

Web Presence Management: SEO Revisited

Can people find your business online? What if they don’t know your shop by name? If they’re looking for a body shop online, will they be able to find you?

Web Presence Management: Using Images to Convert Visitors to Customers

The human brain processes images 60,000 times faster than text, so you absolutely must put a lot of thought into the images you put on your home page.

Web Presence Management: Google Reviews Revisited

Google is king and, as such, we must truly tune in to the importance that Google – and the public – is placing on reviews.

Web Presence Management: How Do You Stack Up Online to Your Competitors?

Few businesses in our industry go the extra step to determine how they stack up online with their local competitors. Have you?

Web Presence Management: Save Some Lives By Joining in the Fight Against Distracted Driving

If you participate in a community outreach campaign – such as Optima Automotive’s teen drinking/texting and driving campaign – social media is a great way to promote it and generate positive PR in your marketplace.

Distracted Driver
Web Presence Management: Facebook Posting Do’s and Don’ts

Your Facebook page should be about brand awareness, and the best way to accomplish that is to post value-added content.