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Growing your Collision Business: 5 Ways Texting Can Increase Your Revenue and Keep Customers Coming Back

In this webinar, collision industry expert Jimmy Thompson will cover the top 5 tips and tricks that industry leaders are using to quickly and efficiently implement text programs to grow their businesses.

CARSTAR Kicks Off Summer Splash Promotion for Customers

Five lucky winners will receive a prize package of summer essentials that includes a Yeti cooler, four branded koozies, a branded water bottle and a branded towel.

Good Communication Helps Ensure Happy Customers

Having a good customer communication plan helps ensure customers and insurers have an equal understanding of the repair process, what will and won’t be covered and the outcome for their vehicle.

How to Recruit Employees and Attract More Customers to Your Shop

It is All About SEO! It’s an ongoing weekly conversation in the digital marketing world of auto repair. Shop owners are always looking for answers and qualified technicians. With many master techs nearing retirement age, it’s becoming harder to attract qualified employees to your shop. With auto repair and body shops at the top of

Vehicle Drive Cycles: Are We Failing Our Customers?

Why test drives (or drive cycles) matter.

Driven Brands Collision Group Gifts Five Customers with $5,000

Driven Collision ran a first-ever “Drive Home for the Holidays” campaign that allowed owners to nominate deserving customers for gifts.

Body Bangin’: The Disconnect with Female Customers

Micki Woods interviews Katie Mares, author of CustomHER Experience, on why many businesses get it wrong when trying to market to women.

Are You Educating Your Customers on ADAS?

If I owned a collision repair facility and spent all that money on equipment and training, I would go out of my way to tell consumers why my shop was the best choice in the area to restore their vehicles’ safety systems to proper working order.

Insurer Negotiations: Don’t Keep Your Customers in the Dark

Consumers are all too often kept in the dark and made unaware of the ugliness of “negotiations” between repairers and insurers.

CIECA Webinar: Using Technology to Communicate with Customers

The webinar, which is scheduled for March 24 at 2 p.m., will feature Dean Fisher of Driven Brands and Jim Keller of 1Collision.