A colleague of ours, Andrew Markel, who is the director of content for Underhood Service, Import Car and Brake & Front End, recently wrote an interesting little piece about “steering” on the mechanical service side of the automotive aftermarket.

So, on the collision side, we know that insurance companies often attempt to steer consumers to their preferred shops or shops in their “network.” Markel wrote about a recent experience he had at a used car dealership where he was shocked and dismayed to see a sticker on the door jamb of his new purchase attempting to steer the customer back to the dealer.

Click here to read and enjoy.