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AkzoNobel Automotive & Aerospace Coatings Americas has introduced a new look and feel to its Facebook presence. The newly constructed Facebook page was launched in early August. The launch was part of a complete refurbishing to all social and electronic media outlets utilized by the company including YouTube, Twitter and a special blogging outlet at www.PaintItWithWater.com.
A central landing page, GoAkzoNobelAAC.net, was created to provide easy and convenient navigation to all social media outlets and product brand sites, the company says.
“It’s all about easier access, higher touch with our customers and fresh information,” said Jessica Rob, communication manager leading this latest social media initiative for AkzoNobel Automotive & Aerospace Coatings Americas. “Social media is about listening and sharing. This project was a grassroots effort where we reached out to key stakeholders to determine relevant topics of engagement. Of course, this is a journey; our goal is to be constantly evolving. These communication options were created to enhance our relationships with employees, distributors and the bodyshops that we work with. We look forward to hearing from each and to have their input to the process.”