AkzoNobel Appoints Doug Holmberg Director of Vehicle Refinishes North America - BodyShop Business
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AkzoNobel Appoints Doug Holmberg Director of Vehicle Refinishes North America

Company veteran to lead several brands including Sikkens, Lesonal and Wanda.


AkzoNobel has appointed Doug Holmberg as director of Vehicle Refinishes North America. This appointment is part of a global initiative designed to position the Automotive & Aerospace Coatings (A&AC) business for expanded growth and market-leading performance within the aftermarket business of the passenger and commercial vehicle sectors worldwide.

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In this new role, Holmberg will be responsible for leading the Sikkens, Lesonal, Wanda, Sikkens Autocoat BTLV and U-Tech brands in the automotive, truck and fleet segments. He is also responsible for ensuring the alignment of AkzoNobel’s strategic goals overall within its North America Vehicle Refinishes business.  

“I am excited to have the opportunity to take on this expanded role for AkzoNobel and A&AC North America, especially at this time,” said Holmberg. “Our industry is at a historic point in its development. Process optimization methods and consolidation forces are affecting all parts of the industry, from work provider to distribution to collision centers. In this environment, we see great opportunity to be of value to our customers – distributors and collision center operators alike – in their ever-evolving process to generate sustainable profits in this changing landscape. Therefore, whether in the form of innovative products, industry-leading technical service and training, or game-changing business development solutions, our team’s focus day-in, day-out is in delivering this value.”


An AkzoNobel veteran, Holmberg has held a number of key leadership roles, including his most recent position as director of sales, Vehicle Refinishes, A&AC North America. Prior to this he lived in the U.K. serving as International Paint’s general manager of Yacht Coatings EMEA, a division of AkzoNobel’s Marine and Protective Coatings business. He also held positions as Yacht Coatings’ global marketing manager and North America marketing manager.

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