AkzoNobel Car Refinishes Rolls Out Mobile Color Retrieval Tool - BodyShop Business

AkzoNobel Car Refinishes Rolls Out Mobile Color Retrieval Tool

AkzoNobel Car Refinishes has gone mobile and brought the convenience of its Sikkens Mixit Online color retrieval system to mobile phones. Sikkens Mixit Online can now be accessed 24 hours a day, seven days a week from any mobile phone that connects to the Internet and is available free to AkzoNobel Car Refinishes customers.

With the new mobile online option, it’s no longer necessary to request formula information from a laptop or desktop. All the customer needs to do is to search criteria (such as make, year, color code and/or color group) via the mobile phone, and the AkzoNobel color retrieval system provides the formula for a color match.

AkzoNobel says its software designers have developed an easy-to-use interface that adjusts the layout to the size and shape of the user’s smartphone screen. The mobile online technology delivers clear, crisp, highly readable web pages on smartphones like Blackberries, the HTC HD2, the Nokia N900 and dozens of others, and is compatible with the Windows Mobile, Windows Phone 7 and Android mobile operating systems. The same information is also available on older web-enabled mobile phones, but it is then delivered as text instead of web pages.

"We always aim to give our customers a little bit more," said Ralf Schueler, marketing director for AkzoNobel Car Refinishes. "What we are doing here is to exploit state-of-the art information technologies to provide the added flexibility of mobile phone functionality to what is already an outstanding color retrieval system. That flexibility, I believe, will mean greater efficiency and faster throughput for our customers."

Along with the smartphone application, AkzoNobel is offering iMatchColor for customers with an Apple iPhone (OS level 3.1.3 or higher), iPod Touch or iPad. The app can be downloaded free of charge from Apple’s App store and delivers more convenience by taking advantage of the iPhone interface and tools for an even better user experience, AkzoNobel says.

AkzoNobel has been delivering online color retrieval solutions to its customers since 1997, drawing on the most complete and up-to-date database of car colors available. That means that you have access to the very latest formulas for the full range of AkzoNobel Car Refinishes products straight from the mobile phone in your shirt pocket.

"Delivering color information to mobile phones is just the latest example of the color solutions AkzoNobel Car Refinishes offers its customers," said Ben Zweers, color marketing director for AkzoNobel Car Refinishes. "We are asserting our leadership in color by example. When it comes to innovative color solutions and a commitment to the highest quality, AkzoNobel is truly living up to its brand promise to deliver ‘Tomorrow’s Answers Today.’"

More information:

AkzoNobel Car Refinishes

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