News: Consolidator Report
AkzoNobel has announced its programming for the 2022 SEMA Show, and Dave Kindig, television star of Motor Trend Network’s Bitchin’ Rides show and creator of custom car company Kindig-it Design, will once again play a major role.
AkzoNobel will have a booth inside Central Hall (booth no. 20060) dedicated to Sikkens and its patented, state-of-the-art, digital body shop workflow control solution Carbeat. AkzoNobel service consultants will be on hand to meet with customers and provide Carbeat demonstrations each day of the show.
Outside Central Hall in the Silver Lot, AkzoNobel will have two rig spots showcasing 4,800 square feet of exhibit space (booth nos. 81080 and 81090). Kindig will conduct autograph sessions twice per day throughout the week at the rig, displaying five one-of-a-kind vehicles. A sixth car, a 1940 Ford owned by one of AkzoNobel’s account reps and painted with AkzoNobel’s Sikkens refinish paint, will also be on display. AkzoNobel will also have its paint featured on show cars throughout the event, and company representatives will share their expertise at the Society of Collision Repair Specialists (SCRS) Repairer Driven Education (RDE) session and panel discussion.
“The SEMA Show is a special time for us, and we’re excited to be exhibiting and contributing in many ways again this year,” said John Eubanks, regional marketing manager – Americas, AkzoNobel Automotive & Specialty Coatings. “Our relationship with Dave Kindig continues to grow and provide a real spark for us, and SEMA provides the best opportunity for us to showcase how he uses our paints to help create his masterpieces.”
In addition to daily autograph sessions with Kindig, the AkzoNobel outdoor exhibit will be home to five of Kindig’s vintage masterpieces — a 1969 Camaro, 1971 Nova and three of Kindig’s 1953 Chevy Corvette CF1 Roadsters, one of which is an electric vehicle. Each of these cars feature Modern Classikk paints, which are the result of Kindig’s partnership with AkzoNobel. The full line of Modern Classikk custom finishes now includes over 40 basecoat colors and four reducers.
SEMA attendees will also see the company’s paint on both new and vintage vehicles throughout the show, including:
- 1972 De Tomaso Pantera (booth no. 22765) painted with new Modern Classikk color “Migreene”
- 1953 Kindig CF1 Chevy Corvette Convertible (booth no. 22593) painted with a new Modern Classikk color
- 1987 Grand Wagoneer painted with Wanda
On the educational front, AkzoNobel experts will share industry insights and thought leadership regarding some of the most important topics affecting the collision repair industry today. On Monday, Oct. 31, Tim Ronak, senior services consultant with AkzoNobel, and Tony Adams, services consultant, will lead an SCRS RDE session discussion on the rates necessary for your business to operate effectively.
On Wednesday, Nov. 2, Ronak and Adams will also lead an RDE session discussing the roadmap to becoming the employer of choice. The session will explore the factors driving turnover, causes of employee disengagement and how shop owners can stand out and deliver exactly what employees are looking for from an employer today.