AkzoNobel Launches 24-Hour Challenge to Tackle Climate Change

AkzoNobel Launches 24-Hour Challenge to Tackle Climate Change

AkzoNobel announced it has launched an initiative designed to collectively accelerate carbon reduction in the paints and coatings industry.

AkzoNobel announced it has launched an initiative designed to collectively accelerate carbon reduction in the paints and coatings industry.

The company has invited partners from across the value chain to take part in its Collaborative Sustainability Challenge — a new Paint the Future initiative that aims to develop a shared approach to tackling climate change.

Due to be staged in May, the 24-hour event will involve senior executives and next generation leaders from a select group of partners — including suppliers and customers — who will engage in open discussions in a non-confidential environment.

“Successfully tackling the impact of climate change is everyone’s responsibility,” said Thierry Vanlancker, CEO of AkzoNobel. “Having set science-based sustainability targets to halve our carbon emissions across the full value chain by 2030, we’re fully committed to getting there. However, we know the only way for us to achieve that ambition — and play our part in limiting global warming to 1.5˚C above pre-industrial levels — is to collaborate with our partners.”

During the event, participants will deep-dive into the following areas:

  • Energy transition – Inspire partners towards decarbonizing processes and transitioning to renewable energy sources
  • Process efficiency – Increase the efficiency of material use and reduce the energy required for applying and curing paints and coatings
  • Solvent emissions – Reduce the number of solvents emitted throughout our entire value chain
  • Circular solutions – Increase the use of circular solutions in paints and coatings, both upstream and downstream

“There are unprecedented challenges we all need to overcome,” said Klaas Kruithof, chief technology officer of AkzoNobel. “Achieving this will require collaborative innovation across the industry. We want to challenge ourselves and our partners to collectively identify opportunities in the areas we’ll be discussing, which will result in just one true winner — our planet.”

The forthcoming Collaborative Sustainability Challenge will build on the success of Paint the Future, which has already established a strong collaborative innovation ecosystem with startups, suppliers, academia and customers.

“Paint the Future has revolutionized innovation in the paints and coatings industry, and this challenge is a natural progression because our science-based sustainability target is clearly a driver for innovation,” said Vanlancker. “It’s about challenging ourselves and our partners every day to be better global citizens and protect the future of our planet — which is fundamental to our own People. Planet. Paint. approach to doing business.”

AkzoNobel’s Collaborative Sustainability Challenge is scheduled to take place in Amsterdam, the Netherlands, May 17-18, 2022.

For more information about the Collaborative Sustainability Challenge, visit letspaintthefuture.com.

You May Also Like

ASE Offers Tool Kit for Auto Service Professionals Month

The online ASE Tool Kit gives repair shops, parts suppliers and industry organizations access to ASE marketing assets for use in their own communications.

In recognition of Auto Service Professionals Month (ASPM) in June, the National Institute for Automotive Service Excellence (ASE) has made available free downloadable communications materials and creative assets to help industry organizations support ASPM.

Designed as a one-stop web portal, the online ASE Tool Kit gives repair shops, parts suppliers and industry organizations access to ASE marketing assets for use in their own communications. A special ASPM section that includes logos, e-mail and press release templates, social media and infographics, plus posters, handouts and other digital assets is included in the web-based tool kit.

Sandhills Community College to Offer Collision Engineering Program

The Collision Engineering program aims to help fill the more than 110,000 collision technician job openings expected through 2027.

Podcasts of the Week

A review of some of the latest podcasts from BodyShop Business.

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of May 13.

Association News

The latest association news appearing on bodyshopbusiness.com.

Other Posts

PRT Launches 59 New Complete Strut Assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.

SUN Collision to Demo 1Search Plus Technology at Regional Conferences

SUN Collision will be showcasing its collision repair technology at the Southeast Collision Conference May 16-18 and Midwest Collision Repair Conference May 31-June 1.

TechForce Foundation, SkillsUSA Partner to Solve Tech Shortage

The mutually beneficial collaboration will help students garner the skills, education and support needed to successfully develop careers as professional technicians.

SEMA Appoints New Chief Financial Officer

Ryan Stutzman will replace George Afremow, current vice president and chief financial officer, who will retire in June after 12 years with the association.