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AkzoNobel Launches ‘Paint the Future’ Challenge

AkzoNobel has launched its Paint the Future innovation challenge that aims to connect new technologies with their global scale to help reimagine the world and limits of paint.

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AkzoNobel has launched its Paint the Future innovation challenge that aims to connect new technologies with their global scale to help reimagine the world and limits of paint.

“Our passion for paint and innovation goes way back, and we’re even more excited about the future,” said Thierry Vanlancker, CEO of AkzoNobel. “Led by our chief technology officer, Klaas Kruithof, we want to work with visionaries and entrepreneurs, capture the creative genius that flows from open innovation and paint the future together.”

Added Kruithof, “As a technology-driven paints and coatings company, we’re full of knowledge, know-how and resources that we’re ready to share. We have a clear view of what our customers will need and expect in the future, so we’re actively looking to collaborate with forward-thinking partners and take our innovation in all areas to another dimension. The future’s a blank canvas – this is an exciting opportunity to help us paint it.”

Launched in partnership with KPMG, the annual challenge will give the winners the chance to enter into a joint development agreement with AkzoNobel. It’s focused on five key areas:

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  • Predictable performance
  • Smart application
  • Circular solutions
  • Enhanced functionality
  • Life science infusion

 Open to early-stage tech companies and institutes around the world, the collaborative approach will benefit both sides, with the company committed to working with the winners on sustainable business opportunities.

A dedicated online challenge platform, letspaintthefuture.com, has been launched and will be accepting entries starting Jan. 8, 2019. The site already contains more information about the five themes and the submission process. The finalists will be invited to attend a special awards event around the middle of next year, when the winners will be announced. Full details will be released in January.

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Brief challenge descriptions:

Predictable performance

How can we collect and augment data more innovatively so that our predictions for real-world surface performance become more accurate and efficient?

Smart application

How could your solution change or improve the way customers apply our products?

Circular solutions

How would your solution enable circular use of materials at any point in our value chain?

Enhanced functionality

What exciting new functionality can your technology offer to make coatings cleaner, more responsive or adaptive?

Life science infusion

How can your solution, containing bio-active technology, help bring better performance or innovative features to our coatings?  

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