AkzoNobel says its Wanda refinish brand took center stage during the 2011 SEMA show in Las Vegas earlier this month, as the Wanda brand spokesperson made a formal announcement of the brand’s U.S. launch of its new Wanda Waterbase basecoat system during a press conference held in the Wanda refinish booth.
Mark Rapson, AkzoNobel’s business manager of trade brands, North America, explained that the Wanda Waterbase system helps body shops reduce the complexity of "going green," and that the brand’s simplicity, color and value proposition delivers time and cost savings while boosting ease-of-use and color match accuracy.
Ken Lingenfelter, owner of Lingenfelter Performance Engineering (LPE), spoke about the performance attributes of his Yellow Twin Turbo and Black Supercharged Signature Series Camaro cars on display in the Wanda booth and why he chose the Wanda brand to achieve the special finishes and styling effects featured on the cars.
"The Wanda brand garnered a lot of attention and positive feedback throughout the show," said Rapson. "SEMA was the perfect venue to introduce our new low-VOC system. The brand’s simplicity, ease-of-use, exceptional color match accuracy, color documentation tools and performance features, are all designed to bring real value to the industry’s small- to medium-sized body shops."
AkzoNobel says more accolades followed the press conference as LPE’s Supercharged Signature Series Camaro car painted in Wanda’s Black with Fire Red stripes under Stealth clear received Motor Trend’s "Top 6 Chevys at SEMA" designation.
Rapson adds, "The SEMA 2011 show was a tremendous success, and we’re very proud to have built new relationships at the show and raise industry awareness about Wanda brand products."