The Sikkens vehicle refinish brand from AkzoNobel’s Automotive and Aerospace Coatings business unit (A&AC) is bringing its global Painters campaign to Canada and the U.S.
The campaign, which was previously launched successfully in Europe, stars the people who work the closest with Sikkens products. Now, customers from Canada and the U.S. will also be hearing from the heroes on the paint shop floor as they tell of their experiences and how their partnership with Sikkens leads to a continuous improvement of the Sikkens vehicle refinishes system and the repair process in general.
“The Painters has been a great success in Europe over the past year and focuses on our unique partnership with the McLaren Formula One Racing team,” says Simon Parker, AkzoNobel’s vehicle refinishes global director. “We’re pleased to bring the campaign to Canada and the USA and to highlight the highly skilled and consummately professional craftsmen who work on the McLaren paint shop floor in Woking, England. It is there that Sikkens’ new coatings are tested to withstand the extreme conditions on the track.”
Added Heleen van de Lustgraaf, global manager communications & sustainability, A&AC, “The campaign is an integral part of the ‘Creating Together’ campaign, which stresses the essential role of partnership – how Sikkens works closely with its customers, like McLaren, to ensure quality, customer satisfaction and business success. We feel confident that we can have the same success spreading the word in Canada and the USA about how we work with our partners to deliver better products in terms of performance, appearance, ease of use and productivity. In print and online, on a newly created, dedicated website with dynamic film trailers and interactive pages, and in special events, The Painters bring Sikkens products to life in very human terms.”
The Painters campaign will also showcase the upgrade program Sikkens is undertaking for its vehicle refinishes system. “The continuous improvement of our Sikkens vehicle refinishes system is a direct result not only of our working closely with partners like McLaren, but also listening to the needs of local painters working with our products on a daily basis,” says van de Lustgraaf. “It involves people from within the organization as well as our customers and highlights the essence of our success: Creating Together.”
The new global Sikkens website, www.sikkensvr.com, tells more about the Painters campaign and brings together information on the full range of products and services. It also features links and tie-ins to social media sites like the Sikkens Facebook, Twitter and YouTube pages.
Once again this year, Sikkens is providing the high-performance coatings for the McLaren F1 car. The brand invites site visitors to check back often for the unveil of the new vehicle.
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