AkzoNobel Car Refinishes Americas announced it will be the exclusive automotive paint sponsor for “The Allure of the Automobile,” an exhibition featuring 18 of the world’s rarest and most brilliantly conceived cars ranging from the 1930s to the mid-1960s.Cars by Bugatti, Duesenberg, Jaguar, Mercedes-Benz, Porsche and Ferrari will be featured.
The exhibition will be held March 21-June 20 at the High Museum of Art in Atlanta, Ga. This focuses on the stylistic development of the automobile and is the first of its type to correlate auto design with major design period movements such as Art Modern and Post-War Modernity.
“AkzoNobel is pleased to have this unique opportunity,” said Tim Loden, director of
marketing for AkzoNobel Car Refinishes Americas. “Each of the cars that will be exhibited is a one-of-a-kind, custom-built design. Collectively, these vehicles document a history of extraordinary advances in automotive styling and engineering. Their flawless quality represents the best of both European and American design.”
In addition to AkzoNobel, other key sponsors include: Porsche Cars North America, Auto Trader Classics, Manheim and NAPA.
The exhibition’s guest curator is Ken Gross, writer, automotive historian and former executive director of the Petersen Automotive Museum in Los Angeles. Ron Labaco, the High Museum’s curator of decorative arts and design, is the managing curator.
The exhibition will be accompanied by a full-color catalog.