American Honda Motor Co, Inc. announced the launch of its new alloy wheel recycling program.
Beginning Oct. 1, American Honda will institute a core charge on all original equipment replacement Honda and Acura alloy wheels sold to its respective dealerships as an incentive to have the wheels recovered. Once the wheels are returned to American Honda, they will be melted down and reprocessed.
For decades, American Honda says it has been an industry leader in creating more environmentally responsible means of producing automobiles and other products and that it remains committed to continuously reducing its ecological footprint and being an environmentally responsible citizen. American Honda already recycles or remanufactures many replacement parts.
“This is definitely a further step in the right direction” says Bruce Smith, vice president of American Honda Parts Operations. “Recycling alloy wheels will save space in landfills, help prevent ground pollution and allow the metal to be re-purposed all good for our environment.”
The program does not apply to any replacement alloy wheels purchased by Honda or Acura dealers prior to Sept. 20, 2010. Accessory wheels and steel wheels are excluded from the program.