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Anti-Texting Commercial

PreFab Ads’ “Text Crash” TV/Internet commercial is aimed at increasing the public’s awareness of the hazards of texting while driving.

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PreFab Ads has recently introduced "Text Crash," a TV/Internet commercial aimed at increasing public attention of the hazards of texting while driving. The commercial opens with a young woman texting her boyfriend while driving. As a result, she runs a red light and T-bones a van in the intersection. In the eerie aftermath, amidst the wreckage and against the wail of the approaching sirens, there is the "ping" of another text as her boyfriend asks where she is. The words, “Please don’t text and drive. We don’t need the business that bad,” fade up next followed by the logo of the sponsoring body shop. "Text Crash" can be viewed at www.youtube.com/watch?v=dtN6I0YS9O0

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