Are You Educating Your Customers on ADAS?

Are You Educating Your Customers on ADAS?

If I owned a collision repair facility and spent all that money on equipment and training, I would go out of my way to tell consumers why my shop was the best choice in the area to restore their vehicles' safety systems to proper working order.

I saw it the other day. I knew it was only a matter of time. A commercial on YouTube from Safelite about how they’ll “recalibrate your safety systems correctly after replacing your windshield.” 

That was the first time I’ve seen a commercial trying to educate consumers on front-facing camera calibration. We’ve all seen the commercials on TV during football games or our favorite shows where the young couple gets distracted talking to each other, only to have their car deploy its automatic emergency braking system just in the nick of time before rear-ending a garbage truck. Or automakers touting their advanced driver-assistance systems (ADAS) that will protect your family. I think we all get that and appreciate what this technology can do for us — at least those of us who don’t own a 2009 Honda Civic with 207,000 miles. Guess I’ll have to stay more on my toes when I’m driving because it’s me and my reactions and nothing else.

I think it’s a good thing to educate consumers on recalibration, although most (except engineers or rocket scientists) probably won’t get it. Again, we don’t want to get too into the weeds with them. I liked Mitch Becker’s analogy in his article, “What Are Your Senses Telling You?” As you drive down the road in your vehicle, you’re using all of your senses to react to the environment around you. A vehicle with ADAS does the same thing.

Do you educate your customers? If I owned a collision repair facility and spent all that money on equipment and training, I would go out of my way to tell them why my shop was the best choice in the area to restore their safety systems to proper working order. Of course, I’d want to make sure, verify and validate that what I was telling them was the truth before uttering that statement. 

Original equipment manufacturer (OEM) certification instills confidence in consumers. So does a clean shop, helpful staff, state-of-the-art equipment and constant updates on the progress of their repairs. Pulling back the curtain and educating them does too. And that includes the new computer they just bought — you know, that transportation mechanism on wheels.

You May Also Like

Answering the Phone: Don’t Give Your Customers the Runaround

Do you give your front-office staff all the information they need so they don’t have to put a customer on hold or transfer them to someone else?

We’ve all had it happen to us before. You call a business and get a menu of options to address your issue or question: press 1 for ___ , press 2 for ___, etc. Sometimes we get disconnected, or we go to a person who says they are not the right person to talk to and they transfer you to the correct department, only to disconnect you again. It is so frustrating that you’re tempted to throw your $1,200 smartphone against the wall.

Diminished Value: The Secret to Glowing Online Reviews

Advising your clients to get diminished value compensation for their vehicles is one of the best ways to get positive online reviews and word-of-mouth business.

Customers: Empathy and Support Go a Long Way

Unexpected events happen every day, so be sure to give your customers patience, attention and support.

Insurers: How Low Will They Go?

If a shop doesn’t bend to an insurer’s mandates, they will often take the position of: if you’re not with us, then you’re against us.

Customer Relations: Is the Customer King in Your Body Shop?

In the day-to-day “busy-ness” of our jobs in the shop, we often forget who our true master is – especially because we serve many.

Other Posts

Auto Body Shop Team-Building: What is Chemistry?

“Chemistry” is such a nebulous and mysterious concept that everyone struggles to put a finger on it.

Facebook Interest Groups: Down the Rabbit Hole We Go

I joined a Honda Civic 11th Gen Facebook group and quickly realized I was out of my element.

Taking on the Auto Body Tech Shortage

I-CAR’s new digital marketing campaign promotes to young people the abundant career opportunities available in collision.

The Digital Blitz

We talk so much about how much collision repair is changing, but so is the world of media!